Founder Interview Video
How Paddle's Data from 35,700 SaaS Companies Can Help Make Your Business Recession Proof (Interview with VP of Global Sales Tripp Brockway)
Chapters
- 0:00Introduction and Talk Format
- 0:25Paddle's Data Set: 35,700 to 40,000 SaaS Companies
- 0:50B2C and B2B Growth Trends: Churn Rising
- 1:40Structural Headwinds: Competition, CAC, and Retention
- 2:05The Case for Focus in a Tough Economy
- 4:30Six Distractions Keeping SaaS Companies from Core Competencies
- 5:51Expansion Revenue and the Multiproduct Advantage
- 6:48Add-Ons and Localization as Growth Levers
- 7:37Currency Expansion and Payment Methods
- 8:16Pricing Power by Geography
- 8:56Tax Strategy and Compliance Risks
- 9:42Pricing Cadence and Pricing Committees
- 10:34Churn: Voluntary vs. Involuntary
- 12:22Cancellation Flows and Psychology
- 12:51Payment Failure Recovery