Pendo logo
Founded 2013

Pendo

2021 Revenue

$62.0M

YOY

Funding

$358.4M

How Pendo hit $62.0M in Revenue with 400 Customers in 2021.

About Pendo

Pendo provides software product managers and teams with a powerful integrated platform to better understand and improve the product experience. Without requiring any engineering resources, organizations can use Pendo to extend their product to capture ...

Monthly Revenue

$5.2M

$4.0M (0.00%)
Total Expenses

$5.2M

=
Net Income

-$1.0

Ebidta Margin

0.00%

+
YOY Growth

=
Rule of 40

0


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Pendo CEO Todd Olson on 07/28/2021

Watch the podcast


Headquarters

150 Fayetteville Street RaleighNorth CarolinaUnited States
Website

pendo.io

$Funding$Revenue

Pendo Revenue

In 2021, Pendo revenue run rate hit $62.0M in revenue.

200.00%▲331.00%▲$4.8M$14.4M$62.0M

Pendo Valuation and Funding History

Pendo has raised a total of $358.4M.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundAmountTotalValuation
07/28/2021Series F|IPO Soon$150.0M$2.6B
10/08/2019$100.0M
08/30/2018$50.0M
07/06/2017$25.0M
12/07/2016$20.0M
10/01/2015$11.3M
03/02/2015$1.3M
12/23/2013$900.0K

Customers

Pendo has 400 customers.

Lifetime Months

100

×
Monthly ARPU

$3.0K

=
Lifetime Dollars

$300.0K


Acquisition Cost

$30.0K

Average Annual Price

$36.0K

$0$36.0K10 month payback period024681012

Churn

Pendo has an annual churn rate of 12.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-12.00%

Annual Dollar Expansion

0.00%

Net Revenue Retention

88.00%

Team

Employees

Pendo has 452 employees. They have 111 sales reps that carry a quota, an engineering team of 121 and a marketing team of 23.

2017201820192020250.00%▲41.00%▲20.00%▲
DistributionQty

Total Team Size

452

Engineers

121 (27%)

Sales

111 (25%)

Marketing

23 (5%)

CEO/Founder

Todd Olson

Todd Olson is CEO and Co-Founder of Pendo, a product experience platform that helps product managers deliver successful products. Before Pendo, Todd served as VP of Products at Rally Software Development which he led through its public offering. Todd joined Rally via its acquisition of 6th Sense, a company he founded and served as President and CTO.


CEO Q&A

What's your age?

41

Favorite online tool?

Fifteen Five

Favorite book?

Good to Great

Favorite CEO?

Aaron Levie

Advice for 20 year old self

Wish he had more confidence at 21


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Frequently Asked Questions about Pendo

When was Pendo founded?

Pendo was founded in 2013.


Who is the CEO of Pendo?

The CEO of Pendo is Todd Olson


How many employees does Pendo have?

Pendo has 452 employees.

How much revenue does Pendo generate?

Pendo generates $62.0M in revenue.


How much funding does Pendo have?

Pendo has raised $358.4M.


Where is Pendo headquarters?

Pendo is headquartered at 150 Fayetteville Street RaleighNorth CarolinaUnited States

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