The closest alternatives to Pendo are Appcues, Mixpanel and FullStory. Pendo generates $300M in revenue with 1K employees. Every one of the 20 alternatives below is compared with Pendo on revenue, funding, customers, team size and founding year.
Pendo is pinned as the first column so every figure is read against it. Blank cells are figures we have not verified, never zeros.
| Company |  PendoThis company |  Appcues |  Mixpanel |  FullStory |  Redislabs |  Bright Data |  Fivetran | Bright Data |  Vistex |  Acturis |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $300M | $16.7M | $210M | $93M | $300M | $300M | $300M | $300M | $300M | $300.8M |
| Valuation | $2.6B | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Funding raised | $468.3M | $35.9M | $277.1M | $172.2M | $555.6M | Not disclosed | $727.4M | Not disclosed | $65M | Not disclosed |
| Customers | 13K | 200M | 6K | 3.5K | 8.5K | 20K | 6.3K | 20K | Not disclosed | 80K |
| Team size | 1K | 75 | 536 | 560 | 501 | 314 | 1.7K | 314 | 1.7K | 579 |
| Growth | 50% | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Founded | 2013 | 2013 | 2009 | 2014 | 2011 | Not disclosed | 2012 | Not disclosed | 1999 | 2000 |
| HQ | Raleigh, United States | United States | United States | United States | United States | Israel | United States | Israel | United States | United Kingdom |
United States · Visitor Behavior Intelligence Software
Appcues is a software company that provides a user onboarding and product adoption platform for businesses. Their platform allows businesses to create customized in-app experiences and guides for their users, helping to…
United States · Visitor Behavior Intelligence Software
Mixpanel.com is owned by Mixpanel, Inc., a privately held company based in San Francisco, California. Mixpanel provides an advanced analytics platform that helps businesses track user behavior on their websites and…
United States · Visitor Behavior Intelligence Software
FullStory is a customer experience data app that captures customer experience data in one powerful and easy-to-use platform.
United States · Visitor Behavior Intelligence Software
Redis Labs is a software company that provides a high-performance, in-memory data platform called Redis. The company was founded in 2011 by Ofer Bengal and Yiftach Shoolman and is headquartered in Mountain View…
Israel · Visitor Behavior Intelligence Software
Bright Data is the leading web data infrastructure powering AI and BI, trusted by over 20,000 companies - from top AI innovators to global leaders in eCommerce, financial services, market research, cybersecurity…
United States · Visitor Behavior Intelligence Software
Fivetran is a cloud-based data integration platform that helps businesses centralize and streamline their data sources. The company that owns fivetran.com is also called Fivetran, which was founded in 2012 and is based…
Israel · Visitor Behavior Intelligence Software
Bright Data is the leading web data infrastructure powering AI and BI, trusted by over 20,000 companies - from top AI innovators to global leaders in eCommerce, financial services, market research, cybersecurity…
United States · Visitor Behavior Intelligence Software
Vistex solutions helps businesses take control of their mission-critical processes, including their promotions, rebates, pricing, discounts, and other incentives. With so many programs across so many partner…
United Kingdom · Visitor Behavior Intelligence Software
Acturis is accelerating digital transformation in insurance with the latest cloud-based software solutions for insurance brokers, insurers and MGAs.
United States · Visitor Behavior Intelligence Software
Outreach is a Seattle-based sales engagement platform founded in 2014 that sits between a company's CRM data layer and the daily actions of its sales representatives. The platform orchestrates calls, emails, calendar…
United States · Visitor Behavior Intelligence Software
The company that owns datarobot.com is DataRobot Inc., a software company based in Boston, Massachusetts, USA. DataRobot provides an automated machine learning platform that helps organizations build and deploy…
United States · Visitor Behavior Intelligence Software
Khoros’s award-winning customer engagement platform helps over 2,000 global brands, including one-third of the Fortune 100 companies, create customers for life. With over 20 patented technologies, Khoros connects every…
United States · Visitor Behavior Intelligence Software
Developer of a cloud-based advisory platform designed to digitally connect firms with the supply chain service providers. The company's platform focuses on addressing procurement, supply chain and analytics challenges…
United Kingdom · Visitor Behavior Intelligence Software
Ogury is a company that provides mobile journey marketing solutions for brands and publishers to better understand their mobile users and engage with them through personalized and relevant experiences. However, I cannot…
China · Visitor Behavior Intelligence Software
Provider of cloud-based technology for data-driven smart factories created to bring internet technology to traditional manufacturers. The company offers algorithm-driven and flexible configurable multi-platform…
Black Lake Technologies revenue & fundingPendo vs Black Lake Technologies
United States · Visitor Behavior Intelligence Software
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC healthcare, retailers and media companies to grow their businesses. With the largest repository of purchase…
United States · Visitor Behavior Intelligence Software
Aisera is a privately held company founded in Palo Alto, California, in the heart of Silicon Valley. With over 300 team members, it has a global presence across the USA, Canada, the UK, France, Greece, and India. Aisera…
United States · Visitor Behavior Intelligence Software
Majesco is the partner P&C and L&AH insurers choose to create and deliver outstanding experiences for customers. We combine our technology and insurance experience to anticipate what is next, without losing sight of…
India · Visitor Behavior Intelligence Software
Developer of a cloud-based medical networking platform designed to offer recommendations on healthcare interventions. The company's cloud-based medical networking platform monitors and gathers updated medical results…
United States · Visitor Behavior Intelligence Software
Innovaccer enhances healthcare software with intelligence, aiming to empower providers with data for better care. It offers a Data Activation Platform, AI Engine, and AI-powered agents/co-pilots, and a Healthcare…
Eric Boduch identified WalkMe as Pendo's primary and most consistent competitor during his tenure. He described a period when Pendo's win rate against WalkMe had fallen to 50/50, which he characterized as unacceptable for a competitive sales organization. Pendo responded by investing in product marketing centered on the argument that in-app guides are only effective when paired with behavioral analytics, a capability Boduch said WalkMe lacked in a meaningful way at the time.
Boduch stated that WalkMe had more advanced guide functionality, including branching logic, which it was using effectively in sales conversations. Pendo's counter-positioning focused on the analytics layer, arguing that guides deployed without behavioral targeting are misapplied. Boduch attributed the subsequent improvement in win rate to that messaging and sales training investment. All characterizations of WalkMe's product capabilities and market position are Boduch's stated opinions from the time he was at Pendo and are not confirmed figures from WalkMe.
Pendo ranks #2 of 930 Visitor Behavior Intelligence Software companies by annual revenue, putting it in the top 1% of the market.
Customers Pendo has named publicly in interviews, filings and case studies.
| Date | Round | Amount | Valuation |
|---|---|---|---|
| Nov 2021 | Secondary | $110M | $2.6B |
| Jul 2021 | Funding round | Not disclosed | $2.6B |
| Jul 2021 | Series F | $150M | $2.5B |
| Oct 2019 | Series E | $100M | $900M |
| Sep 2018 | Series D | $50M | Not disclosed |
| Jul 2017 | Series C | $25M | Not disclosed |
| Dec 2016 | Series B | $20M | Not disclosed |
| Oct 2015 | Series A | $11M | Not disclosed |
| Mar 2015 | Convertible Note | $1.3M | Not disclosed |
| Nov 2014 | Seed | $1M | Not disclosed |
How Pendo Hit $200M Revenue Using Strategic Growth Tactics
In the fast-paced world of SaaS, few companies have managed to scale as effectively as Pendo. Founded in 2013 by Eric Boduch and his co-founders, Pendo has become a key player in the product analytics and user engagement space. As of 2021, Pendo's revenue surpassed the $200 million mark, a testament to the strategic decisions and growth tactics employed by the leadership team. In this article, we'll explore how Pendo achieved this significant milestone, focusing on crucial growth strategies and metrics that propelled their success. 2014-2015: First Revenue Dollar and Initial Growth Pendo's journey began with its first dollar of revenue in late 2014, with 2015 marking the start of consistent revenue generation. Initially, the company adopted a modest pricing strategy, offering entry-level pricing at $99 per month. This low barrier to entry allowed Pendo to attract its first customers, such as ShowClicks, which contributed to the company's early revenue growth. 2017: Reaching $13.4 Million Revenue with Webinars By 2017, Pendo had grown to $13.4 million in annual revenue. One of the key tactics that contributed to this growth was the use of webinars. Despite some industry skepticism a
The closest alternatives to Pendo are Appcues, Mixpanel and FullStory. This page compares each of them with Pendo on revenue, funding, customers and team size.
Appcues is the closest alternative to Pendo, generating $16.7M in revenue. Which alternative fits best depends on budget and company size, so compare all 20 alternatives above before choosing.
Pendo generates $300M in revenue.
Pendo has raised $468.3M in funding.
Pendo has 13K customers.
Yes. Pendo generates $300M in revenue versus $16.7M at Appcues.
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