Valuation
$5M
2023 Revenue
$100K(Est.)
Funding
$500K
Founded
2018
PriceOps Revenue, Valuation & Funding (2023)
PriceOps generated an estimated $100K in annual revenue in 2023. Source: GetLatka estimate
PriceOps, operating at priceops.net, is a pre-revenue, early-stage SaaS startup building an end-to-end pricing solution for SaaS companies. Founded by a three-person team, the company was approximately two months into building its minimum viable product as of May 2023, with a target product launch date of end of June 2023.
The founding team consists of Nikhil Kotcharlakota, his wife, and a longtime friend and engineer named Sharath. The husband-and-wife team holds 70% equity combined, while Sharath holds the remaining 30%. The company is bootstrapped, with no outside capital raised as of the interview date, though the team is planning a fundraise of $500,000 to $1,000,000 on a SAFE with a cap of $5,000,000 to $10,000,000.
PriceOps targets pricing managers, product managers, and product marketing managers at SaaS companies who currently rely on spreadsheets or expensive consultants costing $50,000 to $100,000 to manage their pricing processes. The company had 10 people on its waitlist as of May 2023, all sourced through cold outreach on LinkedIn and email.
Last updated
PriceOps Revenue
In 2023, PriceOps's revenue reached $100K.
| Year | Milestone | Source |
|---|---|---|
| 2023 | PriceOps Hit $100k revenue in June 2023 | Estimated |
| 2018 | Launched with $0 revenue |
PriceOps Valuation, Funding Rounds
PriceOps reached a $5M valuation in 2023, set during its Raising Now round.
PriceOps has raised $500K in total funding across 1 round, most recently a $500K Raising Now round in 2023.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2023 | Raising Now | $500K | $5M | 10% | Not recorded |
Founder / CEO
Nikhil Kotcharlakota
CEO
Nikhil Kotcharlakota, confirmed as CEO in the known people roster, is 36 years old and has spent 10 years working in the pricing discipline. He began his pricing career on the manufacturing side before shifting focus to SaaS pricing, during which time he spoke with numerous early- to mid-stage startups in California and identified a recurring gap in structured pricing tooling.
Kotcharlakota co-founded PriceOps with his wife, who leads product and customer success, and with Sharath, a lifelong friend he has known for more than 17 years. Sharath brings 12 years of front-end and back-end development experience and holds 30% equity in the company. Kotcharlakota and his wife together hold the remaining 70%. Net worth was not discussed in the interview.
Kotcharlakota described his motivation for starting the company as rooted in observing that early- to mid-stage SaaS founders were Googling pricing processes or benchmarking against competitors rather than using any structured tool. He attended SaaStr APAC earlier in 2023 and conducted customer interviews there to validate the problem.
Q&A
| Question | Answer |
|---|---|
| What's your age? | 39 |
Customers
PriceOps had 10 people on its waitlist as of May 2023, all sourced through cold outreach via LinkedIn InMail and email. Kotcharlakota described sending messages of approximately 15 sentences to targeted individuals, such as heads of pricing who had publicly listed pricing and packaging work on their LinkedIn profiles.
The company is targeting early-stage SaaS companies as its initial customer segment. Planned pricing at launch is $1,000 to $5,000 per year for early customers, with the expectation that annual contract value will grow as the product matures and more features are added. The company is also exploring outcome-based pricing models as a longer-term monetization approach, though the specific outcome metric had not been determined as of the interview date.
No paying customers existed as of May 2023. The company is pre-revenue and had not yet launched its product.
PriceOps Business Model
PriceOps plans to launch with a flat-rate pricing model, targeting $1,000 to $5,000 per year for early-stage SaaS companies. Kotcharlakota stated a strong interest in eventually shifting to outcome-based pricing, though the specific metric to measure outcomes had not yet been defined.
The company positions itself as a self-serve alternative to hiring pricing consultants, who Kotcharlakota said typically cost $50,000 to $100,000 depending on the engagement. The current competitive landscape consists largely of spreadsheet-based workflows, with no dominant software player capturing significant revenue in the space.
Profitability was not discussed in the interview. The company is pre-revenue and bootstrapped, with no burn rate or runway figures disclosed. Gross margin, churn, LTV, CAC, and other operating metrics were not applicable or discussed given the pre-launch stage.
PriceOps Employees & Team Size
PriceOps has three co-founders and no additional employees as of May 2023. The team consists of Nikhil Kotcharlakota, his wife handling product and customer success, and Sharath managing all front-end and back-end engineering. No plans to hire beyond the founding team were discussed in the interview.
Frequently Asked Questions about PriceOps
What is PriceOps's revenue?
As of 2023, PriceOps generated an estimated $100K in annual revenue.
What is PriceOps's valuation?
As of 2023, PriceOps was valued at $5M.
Who founded PriceOps?
PriceOps was founded by Nikhil Kotcharlakota.
When was PriceOps founded?
PriceOps was founded in 2018.
Who is the CEO of PriceOps?
The CEO of PriceOps is Nikhil Kotcharlakota.
How much funding does PriceOps have?
PriceOps raised $500K across 1 round.
Where is PriceOps headquartered?
PriceOps is headquartered in Hyderabad, India.
Compare PriceOps to the industry
PriceOps operates across multiple industries. Browse revenue, funding, and growth data for PriceOps in each sector below.
Full Interview Transcripts
Read the full interview and its transcript.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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