Proof Analytics Leadership Team & Executives

Proof Analytics is a marketing analytics software company founded in 2019 by Mark Stouse, who serves as its CEO. The platform automates marketing mix modeling, a regression-based causal analytics approach, to help enterprise marketing and finance leaders understand the cause-and-effect relationships between marketing investments and business outcomes such as revenue, margin, and cash flow.

The company operates at proofanalytics.ai. Stouse described the core problem the platform addresses: traditional marketing mix modeling has long been accurate but difficult to operationalize into real-time decision making. Proof Analytics was built to close that gap with a low-latency, automated version of the methodology. Stouse noted that the deprecation of third-party data over the prior two years accelerated customer demand for the platform.