Cumul.io is a Belgian embedded analytics company founded in 2016 that provides a building block for web platforms seeking to offer customer-facing dashboards and analytics to their end users. The company positions itself as a plug-in component, comparable to Stripe for payments or Algolia for search, that SaaS businesses can add to their own software without building the capability in-house. Karel Callens, who introduced himself as founder and CEO at the time of the March 2023 talk, spent 15 years in business intelligence before founding Cumul.io, working primarily with large corporates on data analysis before deciding to bring analytics to a broader audience inside the applications where decisions are made. The company has conducted original research analyzing 250 top-performing G2 SaaS companies and found that 89 percent dealt with negative end-user reviews of their analytics features, with 61 percent of those reviews citing clunky usability. Cumul.io's customers include Greenlee, a carbon footprint accounting platform, and an unnamed PropTech client that reduced customer support costs and time by enabling self-serve analytics.
- Revenue
- $9.8M
- Customers
- -
- Year founded
- 2015
- Funding
- $4.8M
- Team size
- 59
- Location
- United States