Al-Lami described three categories of competitors that Revolution Design positions against: full-time in-house designers, traditional design agencies, and freelancers. He argued that all three are fundamentally flawed because they charge by the hour, which he said creates an incentive for designers to slow down delivery.
According to Al-Lami, hiring a full-time designer in New York or San Francisco typically takes up to 41 days and costs between $120,000 and $160,000 per year. He said agency projects typically run $50,000 to $100,000 each. These figures were stated by Al-Lami as his characterization of the market and are not independently confirmed figures from those competitors. He named STRV, a design agency headquartered in Prague, as an example of a firm that similarly leverages Central European design talent, though he did not cite financial figures for that company.