Valuation
$10.9M
2025 Revenue
$3.6M
Funding
$0
Team
33
Founded
2007
How Rule CEO Sam J grew Rule to $3.6M revenue with a 33 person team in 2025.
Rule, founded in 2007 in Stockholm, with the aim of making digital communication smarter and easier. Since then, communication has become omnichannel and technology more advanced. Our mission is as important now as it was then - to make digital communication as easy, relevant and engaging as possible.
Last updated
Rule Revenue
In 2025, Rule's revenue reached $3.6M. Since its launch in 2007, Rule has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2025 | Rule Hit $3.6m revenue in July 2025 |
| 2007 | Launched with $0 revenue |
Rule Valuation, Funding Rounds
Rule's most recent disclosed valuation is $10.9M.
Rule is a bootstrapped Internal Communications Software startup. Founded in 2007, Rule has grown to $3.6M in revenue without raising any venture capital or outside funding.
As a self-funded Internal Communications Software SaaS company, Rule has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
Rule Employees & Team Size
Rule employs approximately 33 people as of 2026.
Rule has 33 total employees in different roles and functions.
| Year | Milestone |
|---|---|
| 2025 | Reached 33 employees (July 2025) |
Founder / CEO
Sam J
Sam J is listed as Founder / CEO at Rule.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for Rule yet.
Frequently Asked Questions about Rule
What is Rule's revenue?
Rule generates $3.6M in revenue.
Who is the CEO of Rule?
The CEO of Rule is Sam J.
How much funding does Rule have?
Rule raised $0.
How many employees does Rule have?
Rule has 33 employees.
Where is Rule headquarters?
Rule is headquartered in Stockholm, Stockholm, Sweden.
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Compare Rule to the industry
Rule operates across multiple industries. Browse revenue, funding, and growth data for Rule in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .