ScholarshipOwl is a bootstrapped, two-sided marketplace connecting college-bound Gen Z consumers with brands seeking to reach that demographic through scholarship campaigns. The company operates from a remote team and reported $6 million in total revenue for 2023, up from under $3 million in 2020, and is targeting $10 million in 2024. The platform serves two distinct customer segments. On the consumer side, approximately 20,000 students pay $15 per month for premium scholarship-matching and application tools, with 150,000 new student sign-ups processed each month. On the B2B side, roughly 50 brands pay on a monthly basis, with up to 400 brands engaging on an annual basis, at a cost-per-application rate of $20 to $30. ScholarshipOwl launched its B2B scholarship-campaign product approximately one and a half years before the March 2024 interview. Named customers include Samsung, BetterHelp, and McGraw-Hill. The company is 100 percent bootstrapped, with founders and partners retaining full equity, and has used non-dilutive revenue-based financing from Capchase and Founder Path to fund traffic acquisition. David Tabachnikov, the Chief Executive Officer, stated a revenue target of $10 million for 2024.
- Revenue
- $10.3M
- Customers
- 20K
- Year founded
- 2014
- Funding
- -
- Team size
- 36
- Location
- Serbia
