Kapoor named four direct competitors in the digital freight brokerage space: Convoy, based in Seattle; Uber Freight; Transfix; and Loadsmart, with the latter two based in New York. He described all four as having focused on automating the traditional brokerage process by connecting small carriers and owner operators with loads more efficiently, which he characterized as a different problem than the one SemiCab is solving.
Kapoor stated that SemiCab does not compete with Freightwaves, which he distinguished as a data and media business rather than a freight marketplace. He also said SemiCab does not directly compete with Flock Freight, describing Flock as focused on consolidating less-than-truckload shipments into full truckload multi-stop executions, a model he characterized as distinct from SemiCab's approach. All competitor characterizations are Kapoor's own assessments and are not confirmed figures from those companies.