E-Commerce Platforms139 Fulton Street, New YorkFounded 2011CEO Heather Udo
Shoppable makes universal checkout technology: one cart that lets shoppers buy from many retailers without leaving the ad, article, video or AI assistant where they found a product.
Shoppable has not published its revenue. ZoomInfo puts it at about $10.5M a year (November 2024). Shoppable is #364 on the Latka List, level with three others. The list ranks the 1,300 companies Nathan Latka has interviewed by revenue.
| As of | Revenue | Source |
|---|---|---|
| Dec 2023 | $10.1MEST | GetLatka estimate |
| Oct 2024 | $11.6MEST | GetLatka estimate |
| Nov 2024 | $10.5MEST | ZoomInfo estimate |
Shoppable has raised $5M across two rounds since 2012. The latest was a $3.5M Series A in August 2016.
| Date | Round | Raised |
|---|---|---|
| Aug 2016 | Series A | $3.5M |
| Sep 2012 | Seed | $1.5M |
| Total raised | $5M |
Nathan Latka has interviewed Shoppable once, speaking with Heather Udo. Each figure links to the second it was said.
Watch: How Shoppable Reached Profitability with 20 Employees and $5M Raised (Interview with CEO Heather Udo)May 2017 · Heather Udo, Founder and CEO
Shoppable competes most directly with Shopify and BigCommerce.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
 Shopify | $11.6B | $122.3M | 8,300 | 2.6M | 2004 |
 BigCommerce | $342.4M | $224M | 1,040 | 20K | 2009 |
| Shoppable | $10.5M | $5M | 21 | – | 2011 |
Heather Udo founded Shoppable in 2011 and runs it as CEO. Shoppable had 21 employees (October 2024, LinkedIn).
| As of | Employees | Source |
|---|---|---|
| Oct 2024 | 21 | |
| Dec 2023 | 21 | |
| Sep 2023 | 21 | – |
| 2023 | 21 | – |
| Dec 2022 | 22 | |
| 2022 | 24 | – |
| Dec 2021 | 25 | |
| Aug 2021 | 24 | – |
| 2017 | 20 | Heather Udo on cameraWatch at 16:17 |
ZoomInfo estimates Shoppable's revenue at about $10.5M a year (November 2024). The company hasn't published its own figure.
Shoppable has raised $5M across two funding rounds. The latest was a $3.5M Series A in August 2016.
Shoppable was profitable in May 2017, as Heather Udo said on camera.
Shoppable had 21 employees in October 2024, according to LinkedIn.
Heather Udo is the CEO of Shoppable and founded the company in 2011. Nathan Latka interviewed Heather Udo in May 2017.
Heather Udo founded Shoppable in 2011.
4 said on camera · 4 from public sources · 3 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice. The Latka List ranks the private, operating companies Nathan Latka has interviewed by the latest revenue figure on each profile, reported or estimated; equal figures share a rank.
Updated Nov 4, 2026Data disclaimerReport a correctionClaim this profile