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United States
Shop.org, a division of the National Retail Federation, is a member-driven tradeassociation whose exclusive focus is to provide a forum for retail executives to share information, lessons-learned, new perspectives, insights and intelligence about online and multichannel retailing.
Last updated
In 2021, Shop.org's revenue reached $18.1M. Since its launch in 1996, Shop.org has shown consistent revenue growth.
Shop.org reached a $54.4M valuation in 2025, set during its M&A Offer round.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $54.4M | - |
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
We do not have customer count information for Shop.org yet.
Shop.org employs approximately 216 people as of 2026, including 23 sales reps that carry a quota.
Shop.org generates $18.1M in revenue.
Shop.org was founded by Vicki Cantrell.
The CEO of Shop.org is Vicki Cantrell.
Shop.org raised $0.
Shop.org has 216 employees.
Shop.org is headquartered in United States.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$54.4M
2021 Revenue
$18.1M
Funding
$0
Team
216
Founded
1996
| Year | Milestone | Source |
|---|---|---|
| 2021 | Shop.org Hit $18.1m revenue in April 2021 | |
| 1996 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2021 | Reached 216 employees (April 2021) |
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