Shop.org
Valuation
$54.4M
2021 Revenue
$18.1M
Funding
$0
Team
216
Founded
1996
How Shop.org CEO Vicki Cantrell grew to $18.1M revenue with a 216 person team in 2021.
Shop.org, a division of the National Retail Federation, is a member-driven tradeassociation whose exclusive focus is to provide a forum for retail executives to share information, lessons-learned, new perspectives, insights and intelligence about online and multichannel retailing.
Last updated
Shop.org Revenue
In 2021, Shop.org's revenue reached $18.1M. Since its launch in 1996, Shop.org has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2021 | Shop.org Hit $18.1m revenue in April 2021 | |
| 1996 | Launched with $0 revenue |
Shop.org Valuation, Funding Rounds
Shop.org's most recent disclosed valuation is $54.4M.
Shop.org is a bootstrapped SaaS startup. Founded in 1996, Shop.org has grown to $18.1M in revenue without raising any venture capital or outside funding.
As a self-funded SaaS company, Shop.org has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for Shop.org yet.
Shop.org Employees & Team Size
Shop.org employs approximately 216 people as of 2026, including 23 sales reps that carry a quota.
| Year | Milestone |
|---|---|
| 2021 | Reached 216 employees (April 2021) |
Frequently Asked Questions about Shop.org
What is Shop.org's revenue?
Shop.org generates $18.1M in revenue.
Who founded Shop.org?
Shop.org was founded by Vicki Cantrell.
Who is the CEO of Shop.org?
The CEO of Shop.org is Vicki Cantrell.
How much funding does Shop.org have?
Shop.org raised $0.
How many employees does Shop.org have?
Shop.org has 216 employees.
Where is Shop.org headquarters?
Shop.org is headquartered in United States.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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