
Shop.org
Valuation
$54.4M
2021 Revenue
$18.1M
Funding
$0
Team
216
Founded
1996
How Shop.org CEO Vicki Cantrell grew Shop.org to $18.1M revenue with a 216 person team in 2021.
Shop.org, a division of the National Retail Federation, is a member-driven tradeassociation whose exclusive focus is to provide a forum for retail executives to share information, lessons-learned, new perspectives, insights and intelligence about online and multichannel retailing.
Last updated
Shop.org Revenue
In 2021, Shop.org's revenue reached $18.1M. Since its launch in 1996, Shop.org has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2021 | Shop.org Hit $18.1m revenue in April 2021 |
| 1996 | Launched with $0 revenue |
Shop.org Valuation, Funding Rounds
Shop.org's most recent disclosed valuation is $54.4M.
Shop.org is a bootstrapped SaaS startup. Founded in 1996, Shop.org has grown to $18.1M in revenue without raising any venture capital or outside funding.
As a self-funded SaaS company, Shop.org has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
Shop.org Employees & Team Size
Shop.org employs approximately 216 people as of 2026.
Shop.org has 216 total employees in different roles and functions and 23 sales reps that carry a quota.
| Year | Milestone |
|---|---|
| 2021 | Reached 216 employees (April 2021) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for Shop.org yet.
Frequently Asked Questions about Shop.org
What is Shop.org's revenue?
Shop.org generates $18.1M in revenue.
Who founded Shop.org?
Shop.org was founded by Vicki Cantrell.
Who is the CEO of Shop.org?
The CEO of Shop.org is Vicki Cantrell.
How much funding does Shop.org have?
Shop.org raised $0.
How many employees does Shop.org have?
Shop.org has 216 employees.
Where is Shop.org headquarters?
Shop.org is headquartered in United States.
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Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .