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Shop.org

United States

Valuation

$54.4M

2021 Revenue

$18.1M

Funding

$0

Team

216

Founded

1996

Shop.org Revenue & Valuation (2021)

Shop.org, a division of the National Retail Federation, is a member-driven tradeassociation whose exclusive focus is to provide a forum for retail executives to share information, lessons-learned, new perspectives, insights and intelligence about online and multichannel retailing.

Last updated

Shop.org Revenue

In 2021, Shop.org's revenue reached $18.1M. Since its launch in 1996, Shop.org has shown consistent revenue growth.

Shop.org Revenue GrowthReported revenue / ARR over time$0$4M$8M$12M$16M$20M19961998200020022004200620082010201220142016201820202021$0$18.1MSource: GetLatka.com
YearMilestoneSource
2021Shop.org Hit $18.1m revenue in April 2021
1996Launched with $0 revenue

Shop.org Valuation, Funding Rounds

Shop.org's most recent disclosed valuation is $54.4M.

Shop.org Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$0.2$0.4$0.4$0.6$0.6$0.8$0.8$1$11996Source: GetLatka.com
YearRoundAmountValuation% SoldSource

Founder / CEO

Vicki Cantrell

CEO

Vicki Cantrell is listed as CEO at Shop.org.

Q&A

QuestionAnswer
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Customers

We do not have customer count information for Shop.org yet.

Shop.org Employees & Team Size

Shop.org employs approximately 216 people as of 2026, including 23 sales reps that carry a quota.

Shop.org Team GrowthReported headcount over time0501001502002501996199820002002200420062008201020122014201620182020202100216216Source: GetLatka.com
YearMilestoneSource
2021Reached 216 employees (April 2021)

Frequently Asked Questions about Shop.org

What is Shop.org's revenue?

Shop.org generates $18.1M in revenue.

Who founded Shop.org?

Shop.org was founded by Vicki Cantrell.

Who is the CEO of Shop.org?

The CEO of Shop.org is Vicki Cantrell.

How much funding does Shop.org have?

Shop.org raised $0.

How many employees does Shop.org have?

Shop.org has 216 employees.

Where is Shop.org headquarters?

Shop.org is headquartered in United States.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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Shop.org Revenue 2021: $18.1M ARR, $54.4M Valuation