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Valuation

$54.4M

2021 Revenue

$18.1M

Funding

$0

Team

216

Founded

1996

How Shop.org CEO Vicki Cantrell grew Shop.org to $18.1M revenue with a 216 person team in 2021.

Shop.org, a division of the National Retail Federation, is a member-driven tradeassociation whose exclusive focus is to provide a forum for retail executives to share information, lessons-learned, new perspectives, insights and intelligence about online and multichannel retailing.

Last updated

Shop.org Revenue

In 2021, Shop.org's revenue reached $18.1M. Since its launch in 1996, Shop.org has shown consistent revenue growth.

Shop.org Revenue GrowthReported revenue / ARR by year$0$4M$8M$12M$16M$20M19961998200020022004200620082010201220142016201820202021$0$18MSource: GetLatka.com
YearMilestone
2021Shop.org Hit $18.1m revenue in April 2021
1996Launched with $0 revenue

Shop.org Valuation, Funding Rounds

Shop.org's most recent disclosed valuation is $54.4M.

Shop.org is a bootstrapped SaaS startup. Founded in 1996, Shop.org has grown to $18.1M in revenue without raising any venture capital or outside funding.

As a self-funded SaaS company, Shop.org has built its business with no outside investment.

Shop.org Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$119961996 cumulative: $0 • 1996 Founded: $01996 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Shop.org Employees & Team Size

Shop.org employs approximately 216 people as of 2026.

Shop.org has 216 total employees in different roles and functions and 23 sales reps that carry a quota.

Shop.org Team GrowthReported headcount over time0501001502002501996199820002002200420062008201020122014201620182020202100216216Source: GetLatka.com
YearMilestone
2021Reached 216 employees (April 2021)

Founder / CEO

Vicki Cantrell

Vicki Cantrell is listed as Founder / CEO at Shop.org.

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Customers

We do not have customer count information for Shop.org yet.

Frequently Asked Questions about Shop.org

What is Shop.org's revenue?

Shop.org generates $18.1M in revenue.

Who founded Shop.org?

Shop.org was founded by Vicki Cantrell.

Who is the CEO of Shop.org?

The CEO of Shop.org is Vicki Cantrell.

How much funding does Shop.org have?

Shop.org raised $0.

How many employees does Shop.org have?

Shop.org has 216 employees.

Where is Shop.org headquarters?

Shop.org is headquartered in United States.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .