Simplicity Loyalty
Valuation
$4.6M
2025 Revenue
$1.5M
Funding
$0
Team
14
Founded
2001
How Simplicity Loyalty CEO Andrew Segar grew Simplicity Loyalty to $1.5M revenue with a 14 person team in 2025.
Simplicity believe that successful Loyalty programmes will encourage customers to buy one more thing, shop one more time, or stay for longer. In order to do this it is essential that the messages customers receive are relevant and meaningful to them, on a personal level. As media becomes increasingly intrusive in people’s lives and customers become more intolerant of irrelevant marketing, there are fewer and fewer chances to get the right messages to the right person at the right time. If any of these variables are wrong, the consequences can be highly impactful on how your customer views your communications and ultimately your brand. If you get it right however, it can be a pivotal way to acquire, grow and ultimately lock in long term customer loyalty. Inspired by a generation of loyalty and CRM systems that were either so sophisticated they intimidated their users, or so simple they were unable to manage the complexity of customer relationships. It is our intention to help our clients introduce solutions that are simple and smart.
Last updated
Simplicity Loyalty Revenue
In 2025, Simplicity Loyalty's revenue reached $1.5M. Since its launch in 2001, Simplicity Loyalty has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2025 | Simplicity Loyalty Hit $1.5m revenue in July 2025 |
| 2001 | Launched with $0 revenue |
Simplicity Loyalty Valuation, Funding Rounds
Simplicity Loyalty's most recent disclosed valuation is $4.6M.
Simplicity Loyalty is a bootstrapped Proactive Customer Retention Software startup. Founded in 2001, Simplicity Loyalty has grown to $1.5M in revenue without raising any venture capital or outside funding.
As a self-funded Proactive Customer Retention Software SaaS company, Simplicity Loyalty has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
Simplicity Loyalty Employees & Team Size
Simplicity Loyalty employs approximately 14 people as of 2026.
Simplicity Loyalty has 14 total employees in different roles and functions.
| Year | Milestone |
|---|---|
| 2025 | Reached 14 employees (July 2025) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for Simplicity Loyalty yet.
Frequently Asked Questions about Simplicity Loyalty
What is Simplicity Loyalty's revenue?
Simplicity Loyalty generates $1.5M in revenue.
Who is the CEO of Simplicity Loyalty?
The CEO of Simplicity Loyalty is Andrew Segar.
How much funding does Simplicity Loyalty have?
Simplicity Loyalty raised $0.
How many employees does Simplicity Loyalty have?
Simplicity Loyalty has 14 employees.
Where is Simplicity Loyalty headquarters?
Simplicity Loyalty is headquartered in Greenhithe, Auckland, New Zealand.
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Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .