Sitewit Leadership Team & Executives

Ricardo Lasa

CEO

Ricardo is a hard working serial entrepreneur that is highly involved in the technology and business community in Tampa Bay. Prior to co-founding SiteWit, Ricardo started Web Piston Website Builder, now one of the leading platforms for small businesses to build their website and market their products and services. Through running Web Piston Ricardo realized there had to be a better way to buy paid search and started to work on SiteWit with Don in 2006. Web Piston is a thriving company built on sound business principles, profitable and growing even in these dire times of the "Great Recession." Ricardo is focusing all his efforts now in growing SiteWit and helping Search Engine Marketing firms provide better online marketing for their clients through a simple and cost efficient mechanism. Ricardo holds a bachelors degree in Management information systems, a Master of Business Administration with emphasis in Entrepreneurship, Marketing, and International Management, and a Master of Science in Management Information Systems with emphasis on Database Architecture and User Interface Design, all from the University of South Florida Business School. Ricardo also attended the Harvard Business School Launching New Ventures program in 2009 and is looking forward to joining the HBS Owner/President Management program in 2010. Ricardo sits on the board of directors of the Tampa Bay Technology Forum, the advisory board of the Management Information Systems from the University of South Florida Business School, and the board of directors of Filasa, a real estate development firm headquartered in Madrid, Spain.