Latka logo

How Sonobi CEO Michael Connolly grew Sonobi to $5.5M revenue with a 50 person team in 2025.

Sonobi is an independent, consumer-focused technology company that provides a fair and equitable media marketplace to connect advertisers directly with individuals. Sonobi’s JetStream technology is transforming the business of traditional impression-based advertising to individual-based advertising. By unifying premium media properties and Fortune 500 advertisers, Sonobi’s JetStream platform enables publishers and marketers to directly collaborate in order to create and deliver superior addressable communication plans for the people who matter most — consumers. With over a decade of innovation, Sonobi leads the way in CTV and OTT advertising, offering CTV Supply Optimization for increased conversions, revenue, and site visits. Our Performance Platform enables outcome-based advertising, boosting reach, lift, and ROAS, all while making TV advertising easy, affordable, and intuitive. We provide fast, flexible, and customizable solutions, ensuring direct access to the evolving world of advertising. For more information, please visit www.sonobi.com.

Last updated

Sonobi Revenue

In 2025, Sonobi's revenue reached $5.5M. Since its launch in 2011, Sonobi has shown consistent revenue growth.

Sonobi Revenue GrowthReported revenue / ARR by year$0$1M$3M$4M$5M$6M20112013201520172019202120232025$0$6MSource: GetLatka.com
YearMilestone
2025Sonobi Hit $5.5m revenue in July 2025
2011Launched with $0 revenue

Sonobi Valuation, Funding Rounds

Sonobi's most recent disclosed valuation is $16.5M.

Sonobi is a bootstrapped Demand Side Platform (DSP) startup. Founded in 2011, Sonobi has grown to $5.5M in revenue without raising any venture capital or outside funding.

As a self-funded Demand Side Platform (DSP) SaaS company, Sonobi has built its business with no outside investment.

Sonobi Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120112011 cumulative: $0 • 2011 Founded: $02011 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Sonobi Employees & Team Size

Sonobi employs approximately 50 people as of 2026.

Sonobi has 50 total employees in different roles and functions.

Sonobi Team GrowthReported headcount over time0132538506320112013201520172019202120232025005050Source: GetLatka.com
YearMilestone
2025Reached 50 employees (July 2025)

Founder / CEO

Michael Connolly

Michael Connolly is listed as Founder / CEO at Sonobi.

Q&A

QuestionAnswer
What's your age?-
Favorite online tool?-
Favorite book?-
Favorite CEO?-
Advice for 20 year old self-

Customers

We do not have customer count information for Sonobi yet.

Frequently Asked Questions about Sonobi

What is Sonobi's revenue?

Sonobi generates $5.5M in revenue.

Who is the CEO of Sonobi?

The CEO of Sonobi is Michael Connolly.

How much funding does Sonobi have?

Sonobi raised $0.

How many employees does Sonobi have?

Sonobi has 50 employees.

Where is Sonobi headquarters?

Sonobi is headquartered in Winter Park, Florida, United States.

Compare Sonobi to the industry

Sonobi operates across multiple industries. Browse revenue, funding, and growth data for Sonobi in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Sonobi Revenue 2025: $5.5M ARR, $16.5M Valuation