Styla logo
Founded 2012

Styla

2019 Revenue

$3.6M

YOY

Funding

$4.5M

Overview

About Styla

Agile CMS for Commerce

Monthly Revenue

$300.0K

Total Expenses

$450.0K

=
Net Income

-$150.0K

Ebidta Margin

-50.00%

+
YOY Growth

=
Rule of 40

-50


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Styla CEO Franz Riedl on 12/01/2020

Watch the podcast


Headquarters

36A Schwedter Straße BerlinBerlinGermany
Website

styla.com

Styla Revenue vs Funding

$Funding$Revenue

Revenue

In 2019, Styla revenue run rate hit $3.6M in revenue.

$3.6M

Funding History

Styla has raised a total of $4.5M.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundTotalValuation

Customers

Styla has 100 customers.

Lifetime Months

80

×
Monthly ARPU

$3.0K

=
Lifetime Dollars

$240.0K


Acquisition Cost

$25.0K

Average Annual Price

$36.0K

$0$36.0K8 month payback period024681012

Churn

Styla has an annual churn rate of 15.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-15.00%

Annual Dollar Expansion

0.00%

Net Revenue Retention

85.00%

Team

Employees

Styla has 54 employees. They have 7 sales reps that carry a quota, an engineering team of 7 and a marketing team of 3.

201820192020-8.00%▼13.00%▲
DistributionQty

Total Team Size

54

Engineers

7 (13%)

Sales

7 (13%)

Marketing

3 (6%)

CEO/Founder

Franz Riedl

Franz Riedl, co-founder of Styla, an agile Content Management System. Styla automates design and unifies content and e-commerce to create seamless inspiration and shopping experiences. Today, Styla works with more than 100  brands and retailers such as Footlocker, Otto Group, Thomas Sabo or OBI. Prior to Styla, Franz cofounded several gaming companies and worked as a consultant in strategy and innovation - supporting enterprises in tackling the challenges of digital transformation. 


CEO Q&A

What's your age?

36

Favorite online tool?

Slack

Favorite book?

The Art of War

Favorite CEO?

No

Advice for 20 year old self

Fail faster


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Frequently Asked Questions about Styla

When was Styla founded?

Styla was founded in 2012.


Who is the CEO of Styla?

The CEO of Styla is Franz Riedl


How many employees does Styla have?

Styla has 54 employees.

How much revenue does Styla generate?

Styla generates $3.6M in revenue.


How much funding does Styla have?

Styla has raised $4.5M.


Where is Styla headquarters?

Styla is headquartered at 36A Schwedter Straße BerlinBerlinGermany

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