Sypht Leadership Team & Executives

Warren Billington

CEO

A Data Driven Marketing & Technology specialist, Warren is a successful business leader and entrepreneur with over 20 years experience in senior commercial leadership roles building high growth digital marketing & technology businesses and teams on a global level. Warren has specialized in building successful technology organisations - defining go-to-market strategies and breakthrough enterprise sales plans identifying key strategic partners and customers, organisational definition, effective stakeholder management and the development of high performance teams to drive rapid growth. Warren is an expert in helping enterprise clients optimise CX transformation and accelerate growth through unlocking the full potential of their customer data and marketing technologies to drive marketing optimisation, media efficiency & data commercialisation as well as latest innovations such as AI/Machine learning. Warren has extensive experience working with major enterprise clients across APAC in multiple client verticals. As Managing Director of Signal, Warren built the Signal business from initial entry to building high impact relationships with enterprise clients such as Optus, Coles/flybuys, Westpac, major publishers & major agency holding groups allowing marketers to deliver effective digital personalisation strategies & activation of their customer data across digital platforms delivering transformational results. Warren also sat on ADMA’s inaugural board of Data Governance Australia in 2016/17. As VP & MD of Acxiom Australia/NZ, a global data, analytics and SaaS business, Warren was instrumental in driving a successful digital business transformation process from a traditional data legacy business. Prior to this Warren has held multiple leadership positions in global data, analytics, & marketing technology organisations as well as co-founding start up mobile technology businesses that were successfully exited to Mi9 in Australia & also Merkle in the US.