Top10 Leadership Team & Executives

Alex Buttle

CEO

He is in London, UK-based entrepreneur specialising in founding and growing online startups. He is also an obsessional digital marketer with core skills in SEM, SEO, PR & content strategy. He have done lots of things in the past, co-founding businesses in hotels, broadband, mobiles, commercial property, insurance and finance. They sold 5 of these to acquirers. Prior to his current role, he co-founded Top10 - a hotel booking platform. Top10 was backed by Accel, Balderton, Founder Collective, Idealab and Forward Partners. Before that, he founded the UK's most popular telecoms comparison website. Top 10 Broadband / Mobile Phones had reached an annual revenue of £10m when acquired by uSwitch in 2011. The business was then renamed uSwitch Communications and operated as a division of uSwitch.com. After the acquisition, he was Marketing Director at uSwitch and oversaw the integration of Top10's team of 25 people. He started his career in search marketing at Espotting (MIVA) in 2001 and worked on hundreds of paid search campaigns for brands including Amazon, eBay and Expedia. He later moved on to Cheapflights (Momondo) in 2004 before becoming a company founder. A performance marketer by trade, with 20 years of hands-on digital marketing experience - he like to consider myself an expert in Google Ads, Bing Ads, Facebook Ads, content writing, SEO and display marketing. He also manage PR strategies as well as work on TV, radio, print and outdoor campaigns. When not marketing, he is an investor / advisor for Appear Here, Coindesk and MentionMe. He also enjoy running (to loud indie-rock music), basketball, vinyl records, live music and Star Wars.