Latka logo

How Trax Retail CEO Gary Laben grew Trax Retail to $79.8M revenue with a 725 person team in 2025.

Powered by leading technology and proprietary data, Trax connects brands, retailers, and shoppers, setting the standard for retail excellence. Trax's AI-powered platform uniquely combines solutions that provide unparalleled data-driven signals to leading global CPGs and retailers to deliver real-time data, retail execution, and consumer engagement to increase ROI. 30 of the world's top 50 CPG companies, along with leading retailers and emerging brands, use Trax's shelf monitoring, analytics, merchandising, activation, and shopper engagement solutions at scale to drive positive shopper experiences and unlock revenue opportunities at all points of sale. Trax is a global company with hubs in the United States, Singapore, France, Hungary, China, Mexico, Japan, Brazil, and Israel, serving customers in more than 80 countries worldwide. To learn more, visit traxretail.com..

Last updated

Trax Retail Revenue

In 2025, Trax Retail's revenue reached $79.8M. The company previously reported $170M in 2025. Since its launch in 2010, Trax Retail has shown consistent revenue growth.

Trax Retail Revenue GrowthReported revenue / ARR by year$0$20M$40M$60M$80M$100M201020122014201620182020202220242025$0$5M$80MSource: GetLatka.com
YearMilestone
2025Trax Retail Hit $79.8m revenue in December 2025
2025Trax Retail Hit $170m revenue in June 2025
2018Trax Retail Hit $5m revenue in December 2018
2010Launched with $0 revenue

Trax Retail Valuation, Funding Rounds

Trax Retail reached a $2.4B valuation in 2021, set during its Series E round.

Trax Retail has raised $865M in total funding across 3 rounds, most recently a $640M Series E round in 2021.

Trax Retail Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$600M$1B$2B$2B$3B20102012201420162018202020212010 cumulative: $0 • 2010 Founded: $02018 cumulative: $125M • 2010 Founded: $0 • 2018 Series E: $125M2019 cumulative: $225M • 2010 Founded: $0 • 2018 Series E: $125M • 2019 Venture Round: $100M2021 cumulative: $865M • 2010 Founded: $0 • 2018 Series E: $125M • 2019 Venture Round: $100M • 2021 Series E: $640M @ $2B valuation$865M2010 Founded: $0 valuation2021 Series E: $2B valuation$2BSource: GetLatka.com
YearRoundAmountValuation% Sold
2021Series E$640M$2.4B27%
2019Venture Round$100M--
2018Series E$125M--

Trax Retail Employees & Team Size

Trax Retail employs approximately 725 people as of 2026.

Trax Retail has 725 total employees in different roles and functions.

Trax Retail Team GrowthReported headcount over time02004006008001,00020102012201420162018202020222024202500725725Source: GetLatka.com
YearMilestone
2025Reached 725 employees (December 2025)
2025Reached 828 employees (November 2025)

Founder / CEO

Gary Laben

Gary Laben is listed as Founder / CEO at Trax Retail.

Q&A

QuestionAnswer
What's your age?-
Favorite online tool?-
Favorite book?-
Favorite CEO?-
Advice for 20 year old self-

Customers

We do not have customer count information for Trax Retail yet.

Frequently Asked Questions about Trax Retail

What is Trax Retail's revenue?

Trax Retail generates $79.8M in revenue.

Who is the CEO of Trax Retail?

The CEO of Trax Retail is Gary Laben.

How much funding does Trax Retail have?

Trax Retail raised $865M.

How many employees does Trax Retail have?

Trax Retail has 725 employees.

Where is Trax Retail headquarters?

Trax Retail is headquartered in Boston, Massachusetts, United States.

People Also Viewed

Price f(x) logo

Price f(x)

Developer of pricing management and optimization software intended to fulfill the needs of a holistic pricing process. The company's cloud-based software uses a native cloud architecture to offer data charts, tables, heatmaps and margin breakdown analysis along with price waterfall and comparison waterfall, enabling companies to accurately define the price of goods, calculate key performance indicators and identify pricing opportunities with increased transparency.

Double Good logo

Double Good

At Double Good, we’re all about raising joy. Our easy-to-use app makes fundraising 100% virtual and contactless for sellers and buyers, allowing coaches and instructors to do more of what they love. Fifty percent of sales are returned to the event organizers, enabling them to achieve their goals faster with less effort. These funds are transformed into uniforms, instruments, cleats, calculators, travel opportunities, brand-new experiences and boundless joy. Our handcrafted, small batch popcorn is made to order, comes in more than a dozen caramelicious, butterblissful, cheese-tastic flavors, and has helped teams and kids’ groups raise more than $200 million to fund their goals, fuel their passions and make dreams come true. Our social initiatives are a reflection of our values. While Double Good is fulfilling dreams, the Double Good Kids Foundation is committed to leveling the playing field for children with special needs. We created and host Double Good Days: daylong events designed to provide hands-on, sensory activities in sports, art and music for the kids and their families. We welcome prospective employees and partners who hunger to be part of something bigger, something that empowers kids of all abilities to do more of what they love. Let’s raise some joy together.

Houm logo

Houm

All-in-one real estate marketplace for Latin America

Edgewater Federal Solutions logo

Edgewater Federal Solutions

Provider of quality IT, cybersecurity and professional services and support for federal and commercial customers across the country

Syncfusion Inc. logo

Syncfusion Inc.

Transform your business with BoldDesk AI-powered automations! Efficiently manage your support email, automate repetitive tasks, customize it to your business needs, real-time analytics, and publish self-help articles for your product.

Jellyvision logo

Jellyvision

Jellyvision is owned by a privately held American software company called Jellyvision, Inc. The company was founded in 2001 and is headquartered in Chicago, Illinois. Jellyvision creates interactive software solutions that help companies communicate with their employees in a fun and engaging way, with a particular focus on employee benefits and financial education. Their flagship product, ALEX, is an online platform that uses conversational AI to guide employees through complex benefits decisions. Jellyvision has won numerous awards for their innovative products and company culture.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .