Trax Retail Leadership Team & Executives
Gary Laben is the CEO of Trax Retail. GetLatka tracks 1 person at Trax Retail — 1 founder, 1 executive — with job titles, tenure and LinkedIn profiles.
Who is the CEO of Trax Retail?
Gary Laben
CEO
Gary has more than 30 years of executive leadership and experience in leveraging data to power marketing decisions and has a track record of growing businesses organically and through acquisition in the fast-moving world of data-driven marketing. In 2018, he successfully led the merger of Research Now and SSI, now rebranded as Dynata. He has been involved in the marketing services community, volunteering in various leadership roles with organizations such as Marketing Edge, the Taylor Institute for Director Marketing, and the Direct Marketing Association. For his industry achievements, he has been honored by Marketing Edge (the Edward N. Mayer Jr. Education Leadership Award) and the Direct Marketing Club of New York (Silver Apple Award). Before joining Research Now as CEO in 2016, Gary was Global Chief Data Officer of Wunderman and CEO of KBM Group. He has a Bachelor of Science degree in Civil Engineering from Johns Hopkins University.
LinkedIn profileWho founded Trax Retail?
Trax Retail was founded by Gary Laben in 2010.
Trax Retail executives and key employees
| Name | Title | Position | Location | Start Date | End Date | ||
|---|---|---|---|---|---|---|---|
| Gary Laben | CEO | Founder, CEO | - | Sign up to view | - | - |
Trax Retail team size and headcount
Trax Retail has 725 employees as of 2025.
- Team size (2025)
- 725
How to contact Trax Retail
- Headquarters
- Boston, Massachusetts, United States
- Website
- traxretail.com
Verified work emails for the Trax Retail people listed above are available to GetLatka members; public listings show a masked address only.
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Frequently asked questions about Trax Retail
Who is the CEO of Trax Retail?
Gary Laben is the CEO of Trax Retail.
Who founded Trax Retail?
Trax Retail was founded by Gary Laben in 2010.
How many employees does Trax Retail have?
Trax Retail has 725 employees as of 2025.
Where is Trax Retail headquartered?
Trax Retail is headquartered in Boston, Massachusetts, United States.
How do I contact Trax Retail?
You can reach Trax Retail through its website at traxretail.com or at its Boston, Massachusetts, United States office. GetLatka members can also view verified work emails for the people listed on this page.
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