Each Tuesday, we reverse-engineer a real SaaS company's revenue, profit, CAC, funnels, and its top growth tactic.
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At Double Good, we’re all about raising joy. Our easy-to-use app makes fundraising 100% virtual and contactless for sellers and buyers, allowing coaches and instructors to do more of what they love. Fifty percent of sales are returned to the event organizers, enabling them to achieve their goals faster with less effort. These funds are transformed into uniforms, instruments, cleats, calculators, travel opportunities, brand-new experiences and boundless joy. Our handcrafted, small batch popcorn is made to order, comes in more than a dozen caramelicious, butterblissful, cheese-tastic flavors, and has helped teams and kids’ groups raise more than $200 million to fund their goals, fuel their passions and make dreams come true. Our social initiatives are a reflection of our values. While Double Good is fulfilling dreams, the Double Good Kids Foundation is committed to leveling the playing field for children with special needs. We created and host Double Good Days: daylong events designed to provide hands-on, sensory activities in sports, art and music for the kids and their families. We welcome prospective employees and partners who hunger to be part of something bigger, something that empowers kids of all abilities to do more of what they love. Let’s raise some joy together.
Last updated
In 2024, Double Good's revenue reached $60M. Since its launch in 1998, Double Good has shown consistent revenue growth.
Double Good reached a $180M valuation in 2025, set during its M&A Offer round.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $180M | - |
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
We do not have customer count information for Double Good yet.
Double Good employs approximately 166 people as of 2026.
Double Good generates $60M in revenue.
Double Good was founded by Tim Heitmann.
The CEO of Double Good is Tim Heitmann.
Double Good raised $0.
Double Good has 166 employees.
Double Good is headquartered in Burr Ridge, Illinois, United States.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$180M
2024 Revenue
$60M
Funding
$0
Team
166
Founded
1998
| Year | Milestone | Source |
|---|---|---|
| 2024 | Double Good Hit $60m revenue in September 2024 | |
| 1998 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 166 employees (December 2024) | |
| 2024 | Reached 169 employees (September 2024) |
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