Troops Leadership Team & Executives

Dan Reich

CEO

Dan has started and been involved with companies that have collectively raised over $100M in venture capital and have exited for close to $1B in M&A, including companies like Buddy Media, Spinback and Lotame.As a result, he has extensive experience in startups, technology, business operations, financing, management, and scaling large teams. He's a contributing writer for Forbes and Harvard Business Review. In March 2015, Dan co-founded Troops, a venture-backed technology company that gives professionals a mobile sales assistant powered by artificial intelligence. In early 2015 he was also selected to receive an Early Career Award by a vote of the College of Engineering Leadership Council at the University of Wisconsin, Madison. In 2014, Dan co-founded TULA, a health and beauty brand exclusively sold through QVC. He has led the company as active CEO from inception to over $1mm in sales in less than one year. In 2012 Business Insider named him on the top 100 of "one of the coolest people in New York tech."​ In 2011 he co-founded Spinback, which was acquired by Buddy Media, which was then acquired by Salesforce.com in 2012, marking New York’s second largest technology acquisition ever. Dan led Spinback as the COO and upon acquisition, led part of Buddy Media’s accounts team, representing $40mm in business. Before Spinback, Dan was an early employee at Lotame leading new business development efforts and helping to grow the business from less than 10 employees and $0 in revenue to 80+ employees and 8 digits of revenue. In college, he co-founded two companies, studied and researched photonics, and was awarded the "Inaugural Accenture Leadership Award" for launching Accenture’s first ever Leadership Center in UW-Madison. In high school, Dan worked for an IT firm specializing in custom networks and systems, built award winning autonomous fire fighting robots, wrestled, played soccer, and joined the Mount Snow Ski Patrol as the youngest patroller nationwide.