Virtuous
Valuation
$84.3M
2025 Revenue
$22M
Funding
$0
YOY
-21.7%
Team
200
Founded
2014
How Virtuous CEO Gabe Cooper grew Virtuous to $22M revenue with a 200 person team in 2025.
Our mission is to move the needle on global generosity by helping nonprofits better connect with and inspire their supporters. Virtuous is more than just a CRM. It’s the only responsive fundraising platform designed to help nonprofit teams create responsive donor experiences that improve retention and increase impact at scale. Virtuous unifies fundraising, marketing, and donor development activities, rids teams of redundant back-office tasks, and reveals the insights needed to deliver dynamic campaigns — all in one place.
Last updated
Virtuous Revenue
In 2025, Virtuous's revenue reached $22M. The company previously reported $22M in 2025. Since its launch in 2014, Virtuous has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2025 | Virtuous Hit $22m revenue in December 2025 |
| 2025 | Virtuous Hit $22m revenue in December 2025 |
| 2024 | Virtuous Hit $28.1m revenue in September 2024 |
| 2014 | Launched with $0 revenue |
Virtuous Valuation, Funding Rounds
Virtuous's most recent disclosed valuation is $84.3M.
Virtuous is a bootstrapped Admission-Based Nonprofit Software startup. Founded in 2014, Virtuous has grown to $22M in revenue without raising any venture capital or outside funding.
As a self-funded Admission-Based Nonprofit Software SaaS company, Virtuous has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
Virtuous Employees & Team Size
Virtuous employs approximately 200 people as of 2026, up from 196 in 2024.
Virtuous has 200 total employees in different roles and functions.
| Year | Milestone |
|---|---|
| 2025 | Reached 200 employees (December 2025) |
| 2025 | Reached 200 employees (December 2025) |
| 2024 | Reached 196 employees (December 2024) |
| 2024 | Reached 192 employees (September 2024) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for Virtuous yet.
Frequently Asked Questions about Virtuous
What is Virtuous's revenue?
Virtuous generates $22M in revenue.
Who founded Virtuous?
Virtuous was founded by Gabe Cooper.
Who is the CEO of Virtuous?
The CEO of Virtuous is Gabe Cooper.
How much funding does Virtuous have?
Virtuous raised $0.
How many employees does Virtuous have?
Virtuous has 200 employees.
Where is Virtuous headquarters?
Virtuous is headquartered in Phoenix, Arizona, United States.
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Compare Virtuous to the industry
Virtuous operates across multiple industries. Browse revenue, funding, and growth data for Virtuous in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .