VOOOZER Revenue, Valuation & Funding (2024)

hey folks my guess it is albert uh hey foss he's the administration graduate shines a problem solving and creativity applied to business and product development that's where he's focused he's today co-founder and ceo at boozer audio marketing leading solution in brazil selected by google for startups is one of the most promising startups in 2019 he's advocates for harmony between startup life and his family life albert are you ready to take us to the top yes let's go what's family life like these days you got kids running around or what yeah i have a kid now and a dog very good with two very important things very cool all right what's blizzard working on or is this a pure place ask company or what so we offer the software an audio platform a complete audio platform and we also offer customer success service because our clients they need guidance in audio marketing since it's a new strategy and also we offer the service for professional narrations so it's not pure sass okay but just to give us a sense of how much sas last month if you look at total revenue how like what percentage stats would you say i would say around 40 to 50 percent okay so about half and half and what is the sas product if someone listening right now wants to try it what would they be buying just the sas side okay so we're built for company blogs we're built for improve for improving content marketing strategies so the idea is to add and a professional narration of an article right along with the article so it's an embeddable player yeah the structure makes a lot of sense now are you you're doing auto transcription is there an sdk are you using google speech sdk or how are you doing it we have a team of professional narrators and they are specialized in content marketing so it doesn't sound as an advertisement or something like that and since the content that we are dealing with it's teaching people and all sorts of things we believe that a human narration is much better because it has the confidence that you need to achieve better results and all sorts of features that a human voice has then an artificial artificial narration doesn't have yet so just on the sas side what's a customer paying you on average to use this technology so in brazil it would be less than a hundred dollars and in the us and international marketing the regional market is 200 for the software okay but fair to say sort of between 100 and 200 on average then yes and we have some features built for content marketing so we have a lead gen feature on the player we have integrations with rd station hubspot zapier spotify and other softwares and of course we have a bunch of solid metrics that you don't have when you are working only with text and how many of these narrators are full-time on the team today in brazil we have only one and all the others they are part-time so it's something that they use to complement their income and we have a big team they are all applying our narration methodology and they can work whenever they would feel like working so it pretty much works similar to the uber marketplace how many total people are on your team that are full-time employees not not narrators okay so right now we are in five five of you guys and how many co-founders just you no it's me and my partner mateos you guys just split it 50 50 or what actually we use the online kind of survey to define the equity i guess it's founders.cv something like that i think it's founders.cv i'm not sure i i have to look it up so you answer like 20 questions and then they give you a suggestion on the equity regarding uh what every founder brings to the table and things like that between my partner and i it would be like two to one i got it so you own like 60 and he owns like 30 something like that yes got it okay very cool have you guys raised capital or no we raised right on the beginning from family and investors like angels and since then we didn't raise any more we are what is the what is the beginning what year was that it was late 2016. oh wow okay so you've been around a while how much did you raise at the time we raised around fifty thousand dollars what did it feel like to raise that first fifty thousand dollars were you guys excited or nervous or what we were really excited actually before deciding to start vuzer one day i was working with mateos at a company and i told him what if i told you that i have fifty thousand dollars to start her business and then he immediately had a big smile on his face and i said okay i don't have that money but look how happy you are let's let's let's just chase that and that's a heck of a sales pitch yes it worked well wow okay got it so that was your one and how many customers do you have today we have around 90. okay so how did you get your first customers back in 2016 do you remember the first year like 2017 the entire year we were like developing the two and trying to figure out who would be our customer who would value out you the most and then we found we tried a bunch of things so portals all kinds of blogs personal blogs and by the end of 2016 we figured out that the content marketing market would be a good fit for us i guess the first paying customers we got them at late 2017. and who can you remember the first customer what was their name i remember it's agender it's just what did they do yeah it's a it's a crm got it and so they were using you for what they were using for their blog so they had a huge blog at a time now it's even bigger and their buyer persona it's a field sales person so they are always on the run on car and things like that and they noticed that audio would be a good fit for them so they could learn more with the blog but not having to read the blog simply by listening to it smart and how are you acquiring customers today in brazil it's kind of an inbound strategy actually our player sells itself so to speak so the more customers we have more people will notice the player on the blog's website and they're going to google that well let's so let's quantify that though albert that just doesn't magically happen so people use your thing it says powered by booze or how many clicks do you get per month from the powered by loser link oh we have less a few hundreds it's not that much but it's like it's really targeted for that person that is really interested in getting to know more and we have some key customers that used to be like key partners now they are paying for the solution and we have an intersection between our buyer personas so at first we offered our services for free because we knew about that intersection at some point 40 percent of our customers came from a single partner wow and so how many new customers are you adding per month like how many last month okay so now we are about three to four per month three to four per month okay um and any plans to raise additional capital or you're going to stay within the 50k for now we don't have plans okay and so what is revenue today 90 customers you said yes 90 customers so if we're talking about dollars would be like 15 000 dollars per month yes okay and where were you exactly that's in mrr that's in our actually 30 of our customers they pay up front for an entire year that's great where were you exactly one year ago in mrr oh let me see i have this number fast we were pretty much at the same level what happened is that when kovid's like when we started with that we have our we lost a bunch of customers around 20 mrr due to the coffee crisis if someone came today and offered you a quarter million dollars of cash all up front to buy the business would you sell a quarter million dollars depends on the context but maybe it really depends because we really believe in audio taking over content marketing strategies i'm not so concerned if i'm going to be the ceo for life and things like that we are interested in developing a great product and delivering it to as as many companies as we can do you want to give your email out a lot of buyers listen to this that way they can reach you if they're interested okay so would be albert voozer.com loser there you guys have it albert loser.com okay 90 customers today now are you profitable oh yes it's been a long time since we're profitable like last month we did 15 000 top line how much was profit that's a tough one currently we are actually burning cash because last year we saved uh we saved some cash due to the crisis we hold we held everything that we could and this year we decided to invest this cash so for the past few months and until the end of the year actually we are going to be burning cash okay okay fair enough how much cash do you have in the bank currently currently in the bank let's say in dollars around 50k okay so you have some runway how what are your total expenses each month with these new investments okay so we are around seventeen thousand dollars and everyone's listening going how does nathan get founders just share all these numbers live why why do you feel comfortable sure i love it by the way transparency is great but what makes you excited and comfortable to share those okay so two things i found banner bear it's a startup i found it a few months ago and i got more into this kind of open metrics they have uh their metrics are open and then i found out a bunch of other companies that do that that as well and the other thing is because i watched the your interview with diego gomez from raw content and that also made me feel okay so if he's doing that with so much confidence why wouldn't i do that and we are in similar markets we actually know each other so that's good it's a big family it's we're a big family the bootstrap sass family you know all right very cool what about churn do you measure turn it all or no yes yes we measure right now it's around four percent per month yes per month and the thing is about sure is we never had a churn related to the quality of the service neither the quality of our customer success service the majority of our churn comes to true restructuring of our customers so if they are restructuring the team if they are restructuring their seo strategy the blog strategy we know that this kind of strategies from like a couple of years they have a restructuring because of course google changes the game all the time so our customers need to do the same albert great story let's wrap up with the famous five number one what's your favorite book exponential organizations number two is there a ceo you're following or studying diego gomez number three what's your favorite online tool for building loser so i would go with hunter io has an extension that lets you see if the person opens the email and it's a pretty important information for me and it helps me a lot number four how many hours of sleep to get every night between six to eight it's pretty good in which situation well actually you said one kid are you married yes married one kid and a dog and how old are you i'm 32 32 last question what's something you wish you knew when you were 20. i wish i knew myself better as much as i know now as there you have it loser started in 2016 at their first customer in 2017 about a year ago they were doing 13 000 a month in revenue now doing fifteen thousand dollars a month in revenue for their tool which helps blogs add annotations audio narrative to their blog easier consumption they got a team of five ninety customers right now fifty thousand cash from the bank they're burning call it two thousand dollars a month as they reinvest in growth to try and keep uh pushing again forward to more customers fifty thousand dollars raised back in 2016. albert thanks for taking us to the top thank you for the invitation and thanks for the talk it's been a pleasure one more thing before you go we have a brand new show every thursday at 1 pm central it's called shark tank for sas we call it deal or bust one founder comes on three hungry buyers they try and do a deal live and the founder shares back end dashboards their expenses their revenue arpu cac ltv you name it they share it and the buyers try and make a deal live it is fun to watch every thursday 1 pm central additionally remember these recorded founder interviews go live we release them here on youtube every day at 2 p.m central to make sure you don't miss any of that make sure you click the subscribe button below here on youtube the big red button and then click the little bell notification to make sure you get notifications when we do go live i wouldn't want you to miss breaking news in the sas world whether it's an acquisition a big fundraise a big sale a big profitability statement or something else i don't want you to miss it additionally if you want to take this conversation deeper and further we have by far the largest private slack community for b2b sas founders you want to get in there we've probably talked about your tool if you're running a company or your firm if you're 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