Webflow logo
Founded 2013

Webflow

2020 Revenue

$66.0M

YOY

Funding

$214.9M

How Webflow hit $66.0M in Revenue with 100K Customers in 2020.

About Webflow

Webflow is a web-based drag and drop tool for building responsive websites.

Monthly Revenue

$5.5M

$4.3M (0.00%)
Total Expenses

$5.5M

=
Net Income

$0.0

Ebidta Margin

0.00%

+
YOY Growth

=
Rule of 40

0


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Webflow CEO Vlad Magdalin on 01/01/2021

Watch the podcast


Headquarters

208 Utah Street San FranciscoCaliforniaUnited States
$Funding$Revenue

Webflow Revenue

In 2020, Webflow revenue run rate hit $66.0M in revenue.

358.00%▲$14.4M$66.0M

Webflow Valuation and Funding History

Webflow has raised a total of $214.9M.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundAmountTotalValuation
01/01/2021$140.0M$2.1B
12/01/2019$72.0M$350.0M
06/01/2014$2.9M

Customers

Webflow has 100K customers.

Lifetime Months

20

×
Monthly ARPU

$40.0

=
Lifetime Dollars

$800.0


Acquisition Cost

$85.0

Average Annual Price

$480.0

$0$480.02 month payback period024681012

Churn

Webflow has an annual churn rate of 60.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-60.00%

Annual Dollar Expansion

0.00%

Net Revenue Retention

40.00%

Team

Employees

Webflow has 234 employees. They have 7 sales reps that carry a quota They have an engineering team of 71. and a marketing team of 16.

2018201920202021132.00%▲26.00%▲18.00%▲
DistributionQty

Total Team Size

234

Engineers

71 (30%)

Sales

7 (3%)

Marketing

16 (7%)

CEO/Founder

Vlad Magdalin

Vlad Magdalin is the founder and CEO of Webflow, a company that is working on empowering designers and entrepreneurs to design, build, and launch websites and applications without having to learn how to code. In a past life, he studied to become a 3D animator with dreams of working at Pixar, but happened to fall in love with the power of programming for the web midway through art school. Most days, you can find him on Twitter yelling into the cloud about how NoCode is going to change the world. At home, he’s outnumbered by two unstoppable daughters and an amazing wife, who constantly remind him that there's so much more to life than growing the business bottom line.


CEO Q&A

What's your age?

35

Favorite online tool?

Google Inbox

Favorite book?

Leaders Eat Last

Favorite CEO?

Elon Musk

Advice for 20 year old self

Start sleeping more!


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Frequently Asked Questions about Webflow

When was Webflow founded?

Webflow was founded in 2013.


Who is the CEO of Webflow?

The CEO of Webflow is Vlad Magdalin


How many employees does Webflow have?

Webflow has 234 employees.

How much revenue does Webflow generate?

Webflow generates $66.0M in revenue.


How much funding does Webflow have?

Webflow has raised $214.9M.


Where is Webflow headquarters?

Webflow is headquartered at 208 Utah Street San FranciscoCaliforniaUnited States

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