San Francisco, California, United States
Webflow is a San Francisco-based SaaS company offering a web design and publishing platform that combines the design flexibility of a tool like Photoshop with the publishing power of WordPress. Founded in mid-2013 by Vlad Magdalin, his brother Sergie Magdalin, and Bryant Chou, the company targets freelancers, agencies, and startups who need sophisticated marketing websites without writing code from scratch.
As of July 2018, Webflow reported approximately 30,000 paying customers at an average of $40 per month, implying roughly $1.2 million in monthly recurring revenue and approximately $15 million in annualized recurring revenue. The company has grown at roughly 100 percent year over year for three consecutive years and reached profitability without raising outside capital since its $2.9 million seed round in August 2013.
With 65 employees, approximately 60 of them remote, Webflow generated an estimated $221,000 in revenue per employee as of mid-2018. Customer acquisition cost stood at approximately $85, with a payback period of under three months, and more than 80 percent of new customers arrived through organic and word-of-mouth channels.
