Each Tuesday, we reverse-engineer a real SaaS company's revenue, profit, CAC, funnels, and its top growth tactic.
Sign up to access all features
Sign up with GoogleSign up with LinkedInAlready have an account? Log in
GetLatka is trusted by 200k+ founders, researchers, and marketers.
No contracts, cancel at any time
3L is an investment firm based in LA and NYC that provides expansion capital in the technology, consumer and data services sectors.
Last updated
In 2023, 3L Capital's revenue reached $3.8M. The company previously reported $2.2M in 2021. Since its launch in 2017, 3L Capital has shown consistent revenue growth.
3L Capital is a bootstrapped Venture Capital startup. Founded in 2017, 3L Capital has grown to $3.8M in revenue without raising any venture capital or outside funding.
As a self-funded Venture Capital SaaS company, 3L Capital has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|
CEO
Founder and CEO + Growth Equity Investor. Shawn co-founded Demand Media in April, 2006 and is presently the Executive Vice President, Corporate Development where he leads the company’s mergers and acquisitions activities as well as strategic corporate partnerships. Since the company's inception, Shawn has led over 30 acquisitions of websites and technology companies in addition tocompleting over $450 million worth of equity and debt financings for Demand. Prior to founding Demand Media, Shawn was a principal with Spectrum Equity Investors, a $4 billion private equity firm. He holds a B.S.E. in Civil Engineering and Operations Research from Princeton University. Shawn also sits on the Board of Directors of KCRW, Southern California’s leading National Public Radio affiliate and is a recognized tastemaker for new music from around the world.
Co-Founder and Managing Partner
Dave Leyrer is listed as Co-Founder and Managing Partner at 3L Capital.
Chief Financial Officer
Edip Terbiyeli is listed as Chief Financial Officer at 3L Capital.
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
We do not have customer count information for 3L Capital yet.
3L Capital employs approximately 23 people as of 2026, up from 20 in 2022, including 1 sales reps that carry a quota.
3L Capital generates an estimated $3.8M in annual revenue.
3L Capital was founded by Dave Leyrer.
The CEO of 3L Capital is Shawn Colo.
3L Capital is bootstrapped and has not raised outside funding.
3L Capital has 23 employees.
3L Capital is headquartered in New York, New York, United States.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
Claim this profile
Networkable Operating System (ERP) for Manufacturing
B2B SaaS powered by AI that makes crop predictions (best harvesting time, plant diseases...)...
Developer of a hotel revenue management software designed to maximize hotel revenue. The company's...
Developer of a procurement platform for government and enterprise in Australia and overseas. The...
2023 Revenue
$3.8M(Est.)
Funding
$0
Team
23
Founded
2017
| Year | Milestone | Source |
|---|---|---|
| 2023 | 3L Capital Hit $3.8m revenue in December 2023 | Estimated |
| 2021 | 3L Capital Hit $2.2m revenue in April 2021 | |
| 2017 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2023 | Reached 23 employees (December 2023) | |
| 2022 | Reached 20 employees (December 2022) | |
| 2021 | Reached 16 employees (December 2021) | |
| 2021 | Reached 26 employees (April 2021) |
If you're the CEO and would like to join the podcast, please DM Nathan Latka on LinkedIn.
