Santalo referenced Bubble as a competitor in the no-code and low-code development platform space. Bubble had raised $100 million in funding, according to Santalo, though he said he did not know Bubble's valuation and declined to characterize it as overvalued or undervalued. He acknowledged that Bubble had done a good job and that all players in the space were pursuing a very large market opportunity. The $100 million Bubble funding figure is Santalo's characterization, not a company-confirmed figure from Bubble.
Santalo's differentiation argument centered on architectural scalability. He contended that many low-code platforms break down at a certain scale or level of complexity, whereas 8base is designed so that a product built on the platform can scale without requiring a rebuild, unless the company reaches a very large size with specialized requirements.