CharacterStrong
Valuation
$45.9M
2024 Revenue
$15.3M
Funding
$0
Team
104
Founded
2016
How CharacterStrong CEO John Norlin grew to $15.3M revenue with a 104 person team in 2024.
Provider of social and emotional learning curriculum and professional development to K-12 schools around the world
Last updated
CharacterStrong Revenue
In 2024, CharacterStrong's revenue reached $15.3M. Since its launch in 2016, CharacterStrong has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2024 | CharacterStrong Hit $15.3m revenue in November 2024 | |
| 2016 | Launched with $0 revenue |
CharacterStrong Valuation, Funding Rounds
CharacterStrong's most recent disclosed valuation is $45.9M.
CharacterStrong is a bootstrapped SaaS startup. Founded in 2016, CharacterStrong has grown to $15.3M in revenue without raising any venture capital or outside funding.
As a self-funded SaaS company, CharacterStrong has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for CharacterStrong yet.
CharacterStrong Employees & Team Size
CharacterStrong employs approximately 104 people as of 2026, up from 98 in 2024.
| Year | Milestone |
|---|---|
| 2025 | Reached 104 employees (January 2025) |
| 2024 | Reached 98 employees (November 2024) |
Frequently Asked Questions about CharacterStrong
What is CharacterStrong's revenue?
CharacterStrong generates $15.3M in revenue.
Who founded CharacterStrong?
CharacterStrong was founded by John Norlin.
Who is the CEO of CharacterStrong?
The CEO of CharacterStrong is John Norlin.
How much funding does CharacterStrong have?
CharacterStrong raised $0.
How many employees does CharacterStrong have?
CharacterStrong has 104 employees.
Where is CharacterStrong headquarters?
CharacterStrong is headquartered in Puyallup, Washington, United States.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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