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How LULA CEO Matthew Vega-Sanz grew LULA to $36.2M revenue with a 63 person team in 2024.

Companies of all sizes - from startups to multinational corporations - use LULA’s software and APIs to handle all of their insurance needs, from industry standard coverage and policy management, to claims handling and more.

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LULA Revenue

In 2024, LULA's revenue reached $36.2M. The company previously reported $32M in 2023. Since its launch in 2020, LULA has shown consistent revenue growth.

LULA Revenue GrowthReported revenue / ARR by year$0$10M$20M$30M$40M20202021202220232024$0$20M$32M$36MSource: GetLatka.com
YearMilestone
2024LULA Hit $36.2m revenue in October 2024
2023LULA Hit $32m revenue in December 2023
2022LULA Hit $20m revenue in December 2022
2020Launched with $0 revenue

LULA Valuation, Funding Rounds

LULA is a bootstrapped Insurance Software startup. Founded in 2020, LULA has grown to $36.2M in revenue without raising any venture capital or outside funding.

As a self-funded Insurance Software SaaS company, LULA has built its business with no outside investment.

LULA Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120202020 cumulative: $0 • 2020 Founded: $02020 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

LULA Employees & Team Size

LULA employs approximately 63 people as of 2026, down from 131 in 2023.

LULA has 63 total employees in different roles and functions and 28 sales reps that carry a quota.

LULA Team GrowthReported headcount over time030609012015020202021202220232024006363Source: GetLatka.com
YearMilestone
2024Reached 63 employees (December 2024)
2024Reached 67 employees (October 2024)
2023Reached 131 employees (December 2023)
2023Reached 119 employees (December 2023)
2022Reached 70 employees (December 2022)
2022Reached 76 employees (January 2022)
2021Reached 41 employees (January 2021)

Founder / CEO

Matthew Vega-Sanz

Former student at Babson College (withdrew in May 2018), where I was working towards a Bachelor of Science in Business Administration, while concentrating on ITM (Information Technology Management) and Strategic Management. I am currently CEO and Co-Founder of Lula, the Stripe for Insurance.

Q&A

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Customers

We do not have customer count information for LULA yet.

Frequently Asked Questions about LULA

What is LULA's revenue?

LULA generates $36.2M in revenue.

Who founded LULA?

LULA was founded by Matthew Vega-Sanz.

Who is the CEO of LULA?

The CEO of LULA is Matthew Vega-Sanz.

How much funding does LULA have?

LULA raised $0.

How many employees does LULA have?

LULA has 63 employees.

Where is LULA headquarters?

LULA is headquartered in Miami, Florida, United States.

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Compare LULA to the industry

LULA operates across multiple industries. Browse revenue, funding, and growth data for LULA in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

LULA Revenue 2024: $36.2M ARR (Bootstrapped)