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Software provider focused on behavioral and mental health technology and content, with support for both individuals and their caregivers
Last updated
In 2024, Rethink First's revenue reached $25.6M. The company previously reported $97.5M in 2024. Since its launch in 2007, Rethink First has shown consistent revenue growth.
Rethink First reached a $76.8M valuation in 2025, set during its M&A Offer round.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $76.8M | - |
| Question | Answer |
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| What's your age? | - |
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| Advice for 20 year old self | - |
We do not have customer count information for Rethink First yet.
Rethink First employs approximately 174 people as of 2026.
Rethink First generates $25.6M in revenue.
Rethink First was founded by Daniel Etra.
The CEO of Rethink First is Daniel Etra.
Rethink First raised $0.
Rethink First has 174 employees.
Rethink First is headquartered in New York, New York, United States.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$76.8M
2024 Revenue
$25.6M
Funding
$0
Team
174
Founded
2007
| Year | Milestone | Source |
|---|---|---|
| 2024 | Rethink First Hit $25.6m revenue in November 2024 | |
| 2024 | Rethink First Hit $97.5m revenue in June 2024 | Estimated |
| 2007 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 174 employees (December 2024) | |
| 2024 | Reached 170 employees (November 2024) |
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