Rethink First
Valuation
$76.8M
2024 Revenue
$25.6M
Funding
$0
Team
174
Founded
2007
How Rethink First CEO Daniel Etra grew Rethink First to $25.6M revenue with a 174 person team in 2024.
Software provider focused on behavioral and mental health technology and content, with support for both individuals and their caregivers
Last updated
Rethink First Revenue
In 2024, Rethink First's revenue reached $25.6M. The company previously reported $97.5M in 2024. Since its launch in 2007, Rethink First has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | Rethink First Hit $25.6m revenue in November 2024 |
| 2024 | Rethink First Hit $97.5m revenue in June 2024 |
| 2007 | Launched with $0 revenue |
Rethink First Valuation, Funding Rounds
Rethink First's most recent disclosed valuation is $76.8M.
Rethink First is a bootstrapped Mental Health Software startup. Founded in 2007, Rethink First has grown to $25.6M in revenue without raising any venture capital or outside funding.
As a self-funded Mental Health Software SaaS company, Rethink First has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
Rethink First Employees & Team Size
Rethink First employs approximately 174 people as of 2026.
Rethink First has 174 total employees in different roles and functions.
| Year | Milestone |
|---|---|
| 2024 | Reached 174 employees (December 2024) |
| 2024 | Reached 170 employees (November 2024) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for Rethink First yet.
Frequently Asked Questions about Rethink First
What is Rethink First's revenue?
Rethink First generates $25.6M in revenue.
Who founded Rethink First?
Rethink First was founded by Daniel Etra.
Who is the CEO of Rethink First?
The CEO of Rethink First is Daniel Etra.
How much funding does Rethink First have?
Rethink First raised $0.
How many employees does Rethink First have?
Rethink First has 174 employees.
Where is Rethink First headquarters?
Rethink First is headquartered in New York, New York, United States.
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Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .