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Mental Health SoftwareNew YorkFounded 2007CEO Daniel Etra

Rethink First is a Mental Health Software company based in New York, founded in 2007.

rethinkfirst.comLinkedInUpdated Aug 10, 2026
Annual revenue
$25.6M
Nov 2024
Employees
174
Dec 2024

Rethink First revenue

Rethink First's annual revenue was $25.6M in November 2024 (source not recorded), the most recent figure on record.

$0
$10M
$20M
$25.6M
2024
ReportedOne figure per year; a reported figure wins over an estimate
All 2 revenue readings, with sources
As ofRevenueSource
Jun 2024$97.5MEST.GetLatka estimate
Nov 2024$25.6M–

– source not recorded

Rethink First CEO, founders & employees

Daniel Etra founded Rethink First in 2007 and runs it as CEO. Rethink First had 174 employees (December 2024, LinkedIn).

0
50
100
150
174
2024
ReportedOne figure per year; a reported figure wins over an estimate
All 2 headcount readings, with sources
As ofEmployeesSource
Dec 2024174LinkedIn
Nov 2024170LinkedIn

Rethink First FAQ

What is Rethink First's revenue?

Rethink First's annual revenue was $25.6M in November 2024 (source not recorded). No later figure is on record.

How many employees does Rethink First have?

Rethink First had 174 employees in December 2024, according to LinkedIn.

Who is the CEO of Rethink First?

Daniel Etra is the CEO of Rethink First and founded the company in 2007.

Who founded Rethink First?

Daniel Etra founded Rethink First in 2007.

How this page is sourced

2 from public sources · 1 estimate. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.

Updated Aug 10, 2026Data disclaimerReport a correctionClaim this profileRun Rethink First? Join the podcast