Founder Interview Video
How The Content Studio Serves High-Growth B2B SaaS Founders with GoDaddy as a Flagship Client (Interview with CEO Tommy Walker)
Chapters
- 0:00Introduction and Tommy Walker's Background
- 0:20Joining Shopify Plus Pre-IPO
- 1:35The Shopify Plus Content Strategy
- 2:41Return Visitors as the North Star Metric
- 5:55Building the QuickBooks Content Function
- 7:04Scaling to 40 Plus Contributors Across 16 Markets
- 8:06How to Hire Great Freelance Writers
- 9:35The Content Studio Today and GoDaddy Client
- 10:17Ideal Client Profile for SaaS Founders
- 11:21Perspective and the Content Code Philosophy
- 12:26What The Content Studio Does Best
- 13:21Famous Five Rapid Fire Questions
- 14:00Closing Thoughts and Lessons Learned