The Surface Masters Revenue & Valuation (2024)

Qobra

Qobra is an AI-first sales compensation platform founded in 2020 by Antoine Fort (CEO), Axel (CTO), and Tongue (CPO). The company automates end-to-end commissions, replacing spreadsheet-based workflows for sales organizations. Fort co-founded the business almost immediately after graduating, drawing on relationships with senior sales leaders to understand the problem rather than personal experience as a commission-earner. Qobra has grown from a 100K pre-seed round and its first customer in 2020 to approximately 8M in ARR as of May 2026, serving more than 250 customers at an average ACV of roughly 30,000 per year. The company broke 1M ARR in 2022, reached between 4M and 5M ARR twelve months prior to the interview, and is targeting 10M ARR by end of 2026. Total funding raised stands at 5.7M across a 111K pre-seed in 2020 and a 5.5M seed in 2022, supplemented by a 10M Series A in late 2023 and 2M in debt financing. Investors include Singular and Brieger. The team has grown to 49 people. The single most interesting strategic inflection point is Qobra's bet that AI agents will allow it to capture dollars currently flowing to implementation consultants and external firms. The company is launching three agents, called the Analyst, the Architect, and the Coach, in June 2026, with the Architect able to build and deploy compensation plans in minutes instead of weeks. Fort frames this as turning a 6-dollar services market into software revenue, citing Sequoia's thesis that for every dollar spent on software, six dollars are spent on services.

Rocket Net

Rocket.net is a managed WordPress hosting company founded in 2020 by Ben Gabler, who brings 25 years of web hosting industry experience including prior senior roles at HostGator, GoDaddy, UK2 Group, and Stack Path. The company differentiates itself by building its own platform on top of Cloudflare Enterprise rather than reselling cPanel, delivering enterprise-grade CDN, WAF, and backend server infrastructure directly to customers. Gabler bootstrapped Rocket.net from zero to approximately $8 million in annual recurring revenue before completing an acquisition by World Host Group, backed by Oakley Capital, in 2025 at a reported multiple of over 13 times EBITDA. At the time of the June 2026 interview, the company had reached $10 million in ARR with a stated target of approximately $12 million by year-end. The company operates with a 50% EBITDA margin, a 98% customer satisfaction score, and a team of 30 people. Growth has been driven almost entirely by word of mouth, community involvement in the WordPress ecosystem, and a low-cost affiliate and agency partner program that costs roughly $8,000 per month while generating no paid media spend.

In-House Health

In-House Health is an AI-powered technical platform for modern nursing teams that transforms the physical and digital workplace through data-led wellbeing decisions. It provides a predictive nurse team management platform designed to offer staffing and scheduling recommendations, enabling nurse managers with predictive AI automations.

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Ez Img Editor

EzImgEditor is a lightweight, privacy-focused online tool for quick image editing. Crop, resize, compress, and batch process multiple photos in seconds without registration or quality loss. Edit, transform, and restyle images with AI. Remove, replace, and try on styles using single or multiple images—fast, easy, online with EZ Img Editor.

Ginkgo Retail

Ginkgo Retail is an Ecommerce Operating System. A one stop solution for merchants who want to increase their efficiency and maintain control over their business through automation. From order management, inventory management, logistic management, warehouse management, CRM, and multi-sales/multi-vendor modules, Ginkgo does it all for smooth e-commerce operations.