Reffner named Gong as the primary point of comparison for Abstrakt. He described Gong, in the words of one of his early customers, as being like finding the black box after a plane has already gone down: useful for post-call analysis but unable to prevent a lost opportunity in real time. These characterizations reflect Reffner's perspective and are not confirmed figures or statements from Gong.
Reffner also stated that Abstrakt had surpassed Gong in Google search rankings for the keyword conversational intelligence software as of March 2022, and that Abstrakt ranked above HubSpot and Gong for that term. He mentioned Looker and Mode.com as examples of companies that might benefit from real-time coaching, using them to illustrate how different buyer personas require different talk tracks, not as direct competitors. A hypothetical acquisition offer of $25,000,000 from Gong was raised by the host; Reffner said he would accept such an offer, though no actual offer exists or was implied.