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Acemetrix revenue is $12.5 million

Acemetrix team size is 50 employees


How did Latka collect this data?

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Latka collected this data by interviewing Acemetrix CEO Peter Daboll on 11/12/2009

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Acemetrix

1960-East Grand Avenue El Segundo, California, United States

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How Acemetrix hit $12.5M Revenue with 95 customers in 2022.

Ace Metrix is a technology company that measures the impact of video advertising and provides the tools and insights to make better creative.

Founded

2010

Founded

Revenue

$12.5M

2022 Revenue

YOY
-----

YOY

Funding

$30M

Funding


Acemetrix Revenue

In 2022, Acemetrix revenue run rate hit $12.5M in revenue.

  • 2017

    Acemetrix hit $12.5M in revenue in 2017

  • 2010

    Acemetrix launched in 2010 with $0 revenue

$12.5M

Acemetrix Funding History

Why are so many SaaS founders taking money from Founderpath.com instead of VC`s?

  • 2012

    Acemetrix raised a of $8M

  • 2012

    Acemetrix raised a of $12M

  • 2010

    Acemetrix raised a of $2.2M

  • 2009

    Acemetrix raised a of $6M

  • 2009

    Acemetrix raised a of $1.7M

FUNDING DATEROUNDAMOUNTVALUATION
05/18/2012 $8M
05/18/2012 $12M
05/25/2010 $2.2M
12/11/2009 $6M
11/12/2009 $1.7M

Team

Acemetrix has 50 total employees and 3 sales reps that carry a quota. They have 95 customers an engineering team of 15 and a marketing team of 3

20172018201920204▲11▲-8▼
DISTRIBUTIONQTY
Total team size
50
Engineer
15(30%)
Sales
3(6%)
Marketing
3(6%)

CEO/Founder

Peter Daboll

Peter Daboll has more than 25 years of experience in the science and business of advertising effectiveness. He has spent his career developing and implementing analytical models and testing systems to measure consumer response to advertising. As CEO of Ace Metrix, Peter has led the company in developing innovative metrics and methods for helping advertisers make better, more impactful video creative. Peter was also the CEO of Bunchball, Chief of Insights at Yahoo!, and president and CEO of comScore Media Metrix. He has received numerous industry awards recognizing his leadership in advertising research including a 2011 Great Mind award from the ARF, and is a regular contributor to media outlets and advertising industry associations. Peter recently wrote and published the Amazon Bestselling book, AD-Itude.

Q&A

What`s your age?

57

Favorite online tool?

19:10 CirrusInsights

Favorite book?

The Art of the Start

Favorite CEO?

Southwest CEO

Advice for 20 year old self

Watch emerging tech closer


Customers

Acemetrix has 95 customers.

Lifetime Months

100

x

Monthly ARPU

$11K

=

Lifetime Dollar

$1.1M

Acquisition Cost

$120K

Average Annual Price

$132K

$0$132K11 month payback period024681012
$0$132K11 month payback period024681012

Churn

Acemetrix has an annual churn rate of 12.00%.

-100-500%50100

Gross Annual Dollar Churn

-12.00%

Annual Dollar Expansion

0.00%

Net Revenue Retention

88.00%


About Acemetrix

Monthly Revenue

$1M

-

Total Expenses

$0.0

=

Net Income

$0.0

EBIDTA Margin

0.0%

+

YOY Growth

0.0%

=

Rule of 40

0


Acemetrix Board of Directors

NamePosition

Acemetrix Executives

NamePosition
Peter Daboll CEO

Acemetrix Employees

NamePosition
Peter Daboll CEO

Frequently Asked Questions about Acemetrix

When was Acemetrix founded?

Acemetrix was founded in 2010.

How much revenue does Acemetrix generate?

Acemetrix generates $12.5M in revenue.

Who is the CEO of Acemetrix?

The CEO of Acemetrix is Peter Daboll.

How much funding does Acemetrix have?

Acemetrix was raised $30M.

How many employees does Acemetrix have?

Acemetrix has raised 50 employees.

Where is Acemetrix headquarters?

Acemetrix headquater is at United States