Acemetrix revenue is $12.5 million
Acemetrix team size is 50 employees
How did Latka collect this data?
Latka collected this data by interviewing Acemetrix CEO Peter Daboll on 11/12/2009
Watch the podcast
Acemetrix
1960-East Grand Avenue El Segundo, California, United States
How Acemetrix hit $12.5M Revenue with 95 customers in 2022.
Ace Metrix is a technology company that measures the impact of video advertising and provides the tools and insights to make better creative.
2010
Founded
$12.5M
2022 Revenue
YOY
$30M
Funding
Acemetrix Revenue
In 2022, Acemetrix revenue run rate hit $12.5M in revenue.
2017
Acemetrix hit $12.5M in revenue in 2017
2010
Acemetrix launched in 2010 with $0 revenue
Acemetrix Funding History
Why are so many SaaS founders taking money from Founderpath.com instead of VC`s?
2012
Acemetrix raised a of $8M
2012
Acemetrix raised a of $12M
2010
Acemetrix raised a of $2.2M
2009
Acemetrix raised a of $6M
2009
Acemetrix raised a of $1.7M
| FUNDING DATE | ROUND | AMOUNT | VALUATION |
|---|---|---|---|
| 05/18/2012 | $8M | ||
| 05/18/2012 | $12M | ||
| 05/25/2010 | $2.2M | ||
| 12/11/2009 | $6M | ||
| 11/12/2009 | $1.7M |
Team
Acemetrix has 50 total employees and 3 sales reps that carry a quota. They have 95 customers an engineering team of 15 and a marketing team of 3
| DISTRIBUTION | QTY |
|---|---|
| Total team size | 50 |
| Engineer | 15(30%) |
| Sales | 3(6%) |
| Marketing | 3(6%) |
CEO/Founder
Peter Daboll
Peter Daboll has more than 25 years of experience in the science and business of advertising effectiveness. He has spent his career developing and implementing analytical models and testing systems to measure consumer response to advertising. As CEO of Ace Metrix, Peter has led the company in developing innovative metrics and methods for helping advertisers make better, more impactful video creative. Peter was also the CEO of Bunchball, Chief of Insights at Yahoo!, and president and CEO of comScore Media Metrix. He has received numerous industry awards recognizing his leadership in advertising research including a 2011 Great Mind award from the ARF, and is a regular contributor to media outlets and advertising industry associations. Peter recently wrote and published the Amazon Bestselling book, AD-Itude.
Q&A
What`s your age?
57
Favorite online tool?
19:10 CirrusInsights
Favorite book?
The Art of the Start
Favorite CEO?
Southwest CEO
Advice for 20 year old self
Watch emerging tech closer
Customers
Acemetrix has 95 customers.
Lifetime Months
100
x
Monthly ARPU
$11K
=
Lifetime Dollar
$1.1M
Acquisition Cost
$120K
Average Annual Price
$132K
Churn
Acemetrix has an annual churn rate of 12.00%.
Gross Annual Dollar Churn
-12.00%
Annual Dollar Expansion
0.00%
Net Revenue Retention
88.00%
About Acemetrix
Monthly Revenue
$1M
-
Total Expenses
$0.0
=
Net Income
$0.0
EBIDTA Margin
0.0%
+
YOY Growth
0.0%
=
Rule of 40
0
Acemetrix Board of Directors
| Name | Position |
|---|
Acemetrix Executives
| Name | Position |
|---|---|
| Peter Daboll | CEO |
Acemetrix Employees
| Name | Position |
|---|---|
| Peter Daboll | CEO |
Frequently Asked Questions about Acemetrix
When was Acemetrix founded?
Acemetrix was founded in 2010.
How much revenue does Acemetrix generate?
Acemetrix generates $12.5M in revenue.
Who is the CEO of Acemetrix?
The CEO of Acemetrix is Peter Daboll.
How much funding does Acemetrix have?
Acemetrix was raised $30M.
How many employees does Acemetrix have?
Acemetrix has raised 50 employees.
Where is Acemetrix headquarters?
Acemetrix headquater is at United States