Team Collaboration Software
Dealpad is a B2B software company founded in 2021 by Adam Baker, who serves as cofounder and CEO. The company specializes in mutual action plans and buyer engagement software for sales teams, and finished 2023 with $3.7 million in revenue after growing 300 percent year over year over three years. Baker brings roughly 15 years of experience founding three B2B software companies, with combined revenue across prior ventures reaching $20 million. As of early 2024, Baker reported total revenue across all his companies, including Dealpad, at $7.5 million. Dealpad targets approximately 50 named accounts per year using a founder-led, level-selling approach in which Baker personally leads outreach to CEOs and CROs. The company is developing a separate AI-powered lead conversion product spun out of internal tooling, which moved Dealpad's own website lead conversion rate from 0.8 percent to 4.2 percent. That product had attracted 2,900 private beta sign-ups as of March 2024, with Baker estimating it would take six months to work through the waitlist.
- Revenue
- $7.5M
- Customers
- 160
- Year founded
- 2020
- Funding
- $4.3M
- Team size
- 8
- Location
- United Kingdom