Alternative Leadership Team & Executives
Baxter Lanius is the CEO of Alternative. GetLatka tracks 1 person at Alternative — 1 founder, 1 executive — with job titles, tenure and LinkedIn profiles.
Who is the CEO of Alternative?
Baxter Lanius
CEO
Baxter Lanius is the CEO & Founder of Alternative. Alternative drives revenue growth for SaaS companies by offering flexible B2B payment solutions to end-customers and arming sales teams with an additional tool to convert customers. Previously, Baxter was an fintech / technology investor at Apollo Global and Victory Park Capital.
Who founded Alternative?
Alternative was founded by Baxter Lanius in 2021.
Alternative executives and key employees
| Name | Title | Position | Location | Start Date | End Date | ||
|---|---|---|---|---|---|---|---|
| Baxter Lanius | CEO | Founder, CEO | - | Sign up to view | - | - | - |
Alternative team size and headcount
Alternative grew from 13 employees in 2022 to 36 in 2024.
- Team size (2024)
- 36
- Engineering (2022)
- 9
Alternative had a team of 13 people as of April 2022, including 9 engineers. Lanius confirmed both figures in the interview, noting the engineering headcount as evidence of the technical depth behind the product.
How to contact Alternative
- Headquarters
- New York, New York, United States
- Website
- alternative.co
Verified work emails for the Alternative people listed above are available to GetLatka members; public listings show a masked address only.
Listed here and want your details removed? Request removal.
Frequently asked questions about Alternative
Who is the CEO of Alternative?
Baxter Lanius is the CEO of Alternative.
Who founded Alternative?
Alternative was founded by Baxter Lanius in 2021.
How many employees does Alternative have?
Alternative has 36 employees as of 2024.
Where is Alternative headquartered?
Alternative is headquartered in New York, New York, United States.
How do I contact Alternative?
You can reach Alternative through its website at alternative.co or at its New York, New York, United States office. GetLatka members can also view verified work emails for the people listed on this page.
Get verified emails, headcount history and revenue for Alternative and 90,000+ other SaaS companies.
