Baxter Lanius
- CEO and Founder at Alternative
GetLatka interview
How Alternative Funds B2B Pay-Over-Time for SaaS Vendors With a $5M Seed and a $10M Credit Facility (Interview with CEO Baxter Lanius)
Baxter Lanius (CEO and Founder of Alternative) spoke to Nathan Latka on April 7, 2022.
Alternative figures from the interview
- Total Funding (2022)
- $15M (incl. $10M credit facility)
- Equity Raised (Seed) (2021)
- $5M
- Customers (2022)
- 10+
- Team Size (2022)
- 13
- Engineers (2022)
- 9
“We we see our product as really a sales enablement tool to ultimately unlock customer acquisition, drive and deliver flexible payment solutions to your end customers to drive revenue growth by increasing average contract values and decreasing the sales cycle.”
“We wire $9,500 to Salesforce. We then collect 10,000 from the end customer.”
“So we have we're we're funded with debt and equity. We've raised just under $15,000,000 A portion of that is in the credit facility. And and so we fund that transaction through our credit facility.”
Bio
Baxter Lanius is the CEO & Founder of Alternative. Alternative drives revenue growth for SaaS companies by offering flexible B2B payment solutions to end-customers and arming sales teams with an additional tool to convert customers. Previously, Baxter was an fintech / technology investor at Apollo Global and Victory Park Capital.