How Any CEO Omer Perchik grew Any to $40K revenue and 100K customers in 2024.

hello everyone my guest today is Omar perchick he's the founder and CEO of a company called any dude that's any dot do all right um are you ready to take it to the top good all right tell us about the company what do you guys do and how do you make money so any do management app with over 20 million users with a Curtis model of ascription where people can pay us for features within the product we have a hundred thousand paying subscribers growing pretty rapidly what's rapid thing like are you talking like percent over your growth sir more than that more than a hundred would send you okay but I mean like wait like four hundred percent or between a hundred you can't come on let's show us a show and say we're doing really really fast and then when I say well what's the number and go I don't know no so the so I can say that like within the the last six months only the last six months we've grown like a hundred and fifty percent and and then give us more the back story so we need you launch the company so we launched the company back in 2011 across initially I'm doing like late of 2011 then Android and iOS in web we've grown to become the most popular one through the fact that we really focused on design early on so everybody does well well design products these days but back in the day when we started nobody did I hear child labor in the background yeah I'm so it's in the follow distance I apologize like I close myself in the room at the end of the house I'm getting how many how many kids you have I have one kid so that's very cool that's great so ok good 2011 up parts of each tool walk me through someone listening right now wants to use this I mean what would it pay you on average per month so the the subscription is like $35 a year one of the unique things about our product is that it's very similar to the psychology of a gym so a lot of people are willing to pay up front for a subscription model because they're kind of like want to show commitment to the type of product that they'll be using so vast majority of the conversion happens lady early on within the product and more recently we just started doing paid acquisition so until December of last year we've never done any paid acquisition whatsoever and summer we started and very really quickly we got to the point where customer acquisition cost is actually lower than they won our to me just to be clear they pay thirty five bucks for the year up front you're saying your tab is below thirty five so you get paid back on a cash basis immediately yeah yeah yeah on a divan I defer on it on a revenue recognition basis obviously that's my name address that well that's super healthy why did you wait so long to try paid because the business model that we the company aims to go like aims to become over time is less cream subscription and more about completion of tasks so the idea behind the company is not really build it to the suit subscription it's to build the tappet to-do list it as itself which equals heavy AI and humans that have been for many many years and we've more recently started launching it for you know a small segment of users and that's our you know future business model but in order to pay the bills and you know that to grow faster we had to build like we had to plug in you know a subscription business and that worked very well for us how do you say it's like task completion is your future business model and you could argue that you have no control over this you don't know what task you're going to put in your system and you don't know when they're gonna complete them no so we basically we've developed the personal assistant service within our product it basically does your test for you so think about it is kind of like you know I mean you know you write down it up let's just give an example you write down a task buy flowers for Stacey our system automatically detects it is something that we can help you with we put the button next to the task you tapped on the task it starts a conversational thread between you and an assistant it asks you for all the relevant questions you know where how much you want to spend when do you want to get a delivered where to is and stuff like that you respond and then within seconds you'll get a bunch of suggestions of things that you know perfectly fit to they're looking for and we do anything from you know buying flowers to booking up your next trip to canceling your verizon account to plan like scheduling your appointment with the dentist we do a very wide variety of things and you will essentially be paying ass essentially per transaction or with a subscription model equal value in the future but that's kind of a long term business model that we're looking for so it's gonna be in a way you know one side of the market will be kind of a marketplace like like Edwards Legion type of model and the other side will be subscription-based which will have additional benefits for the users yeah I mean you gave two examples which you know make perfect sense your model but I mean people putting their own tasks into your system I mean how do you codify that I mean it might be spelling errors it might be something like send you know employee offer letter to Jane using you the email p.m. AI give me that give me that example though what my task is get offer letter to James for the end of the day on Friday yeah so hopefully in this particular case it so like one thing that you're asking like the what you're saying is the task that you want to be able to do so there is a large portion of tasks that we will never be able to add on those thank all do however for years we've developed a I on machine learning to be able to detect tasks that we can do that and that portion is actually very very high so like I can't really say the number but it's a very high increase like like decent things of percentages from within our dinner can you say can you say in the millions of tasks you feel like you can't replicate okay you know so like I'm trying to think what's like the best number I can give you you know tens of percents like you know it's oh it's over twenty percent of the test we're getting on a daily basis like so thanks for you know could you complete in every day we're getting over a median tasks every new day so there's two hundred thousand tasks that you think you can use with machine learning in AI soft at least like the the twenty percent is the minimum and you feel like it will be more to me to have a conversation you're bought about where I want to send the flower is what the hen right now should say human let me finish my question Bert talking to your system versus just doing what I do today which is I go Google you know flower delivery in Denver Colorado send to my mom's address here's the hammer and letter like why why would I take the time to talk to your system or works just going and executing the tasks faster right sure it'll be faster it's like it's gonna be faster that we're gonna learn you like you know think about every every executive that has an assistant that does all these things for them you basically will spend a lot of time doing the Google research signing up checking in finding the flowers all of these things in this case you're basically offloading a lot of your work to someone else so you can focus on the things that you're best at so you know you'll have more time to do podcasts and like R or whatever it is so in this you know in our case it's the ability to offload things that you're not necessarily the best at and you don't want to spend time on yes you if you want you can do them by yourself that's you know those those a portion of people that will never want to utilize a persona system but we believe your honor sorry my question is not a desire thing it's just a time thing you're sure that it will be quicker for me to do the task by talking to your human or bot then it would be for me to just execute it myself yeah so you know obviously there will be tasked that it won't be cost-effective but there are tasks it will be cost effective and you know those would be the tacitly focus on so like it's not even necessarily a question of time right so let me give an example if you write down the tacit you wanna cancel a verizon account or something or like you know disconnect from Comcast it involves so much pain for you and so much like you know men so headache that you would just like okay I'll even pay 200 bucks to get it off my plate in like let someone else take it care of it for me a lot of things in our daily lives are just hectic that we do over and over again we don't enjoy it we we don't need but we need to do in our claim is no you don't have to do that someone else can do that them and you'll be happened we can actually service these type of services for everyday people within our own with moving a simple app they're already using to manager every day like yeah this is like you know fiber started by getting a marketplace of people that could do tasks you're doing this basically marketplace before the side you're getting the whole task list and then kind of aggregating and you'll solve it on the back end how to get them done right right yeah that's...