Appdirect logo
Founded 2011

Appdirect

2018 Revenue

$60.0M

YOY

Funding

$245.0M

Overview

About Appdirect

AppDirect is the only end-to-end commerce platform that helps deliver any digital service, on any device, and accelerate time to market.

Monthly Revenue

$5.0M

Total Expenses

$5.0M

=
Net Income

-$1.0

Ebidta Margin

0.00%

+
YOY Growth

=
Rule of 40

0


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Appdirect CEO Daniel Saks on 03/19/2021

Watch the podcast


Headquarters

650 California Street San FranciscoCaliforniaUnited States

Appdirect Revenue vs Funding

$Funding$Revenue

Revenue

In 2018, Appdirect revenue run rate hit $60.0M in revenue.

$60.0M

Funding History

Appdirect has raised a total of $245.0M.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundTotalValuation
03/19/2021$43.7M
03/31/2014$35.0M
09/10/2012$1.0M
07/06/2012$11.8M
02/18/2011$2.7M

Customers

Appdirect has 1M customers.

Lifetime Months

×
Monthly ARPU

$5.0

=
Lifetime Dollars


Acquisition Cost

Average Annual Price

$60.0

$0$60.0024681012

Churn

Appdirect has an annual churn rate of 0.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-0.00%

Annual Dollar Expansion

0.00%

Net Revenue Retention

100.00%

Team

Employees

Appdirect has 650 employees. They have 40 sales reps that carry a quota, an engineering team of 281 and a marketing team of 11.

201820192020-19.00%▼8.00%▲
DistributionQty

Total Team Size

650

Engineers

281 (43%)

Sales

40 (6%)

Marketing

11 (2%)

CEO/Founder

Daniel Saks

A sought-after expert in cloud and startup innovation, he was named to the 2015 Forbes 30 Under 30 Enterprise Technology list and has spoken at numerous industry conferences, including Web Summit, Collision, CeBIT, and more. Prior to AppDirect, Daniel worked in finance and investment banking, and has pursued other entrepreneurial projects. He holds degrees from McGill and Harvard universities.


CEO Q&A

What's your age?

33

Favorite online tool?

Freshbooks

Favorite book?

How to win friends and influence people

Favorite CEO?

Easy Sharpe, Four Seasons

Advice for 20 year old self

Have conviction


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Frequently Asked Questions about Appdirect

When was Appdirect founded?

Appdirect was founded in 2011.


Who is the CEO of Appdirect?

The CEO of Appdirect is Daniel Saks


How many employees does Appdirect have?

Appdirect has 650 employees.

How much revenue does Appdirect generate?

Appdirect generates $60.0M in revenue.


How much funding does Appdirect have?

Appdirect has raised $245.0M.


Where is Appdirect headquarters?

Appdirect is headquartered at 650 California Street San FranciscoCaliforniaUnited States

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