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AppDirectrevenue, valuation & funding

B2B MarketplacesSan Francisco, CaliforniaFounded 2009CEO Nicolas Desmarais

AppDirect is a B2B subscription commerce platform that connects technology providers, technology advisors and businesses so they can buy, sell and manage software, connectivity, hardware and other technology services.

appdirect.comLinkedInUpdated Oct 29, 2026
Annual revenue
$227M
Dec 2024
Latka List
#22
of 1,356 interviewed companies
Valuation
$1.5B
Sep 2020
Total raised
$430.8M
7 rounds
Employees
1,098
Nov 2025

AppDirect revenue

AppDirect's annual revenue was $227M in December 2024 (source not recorded), the most recent figure on record. AppDirect is #22 on the Latka List. The list ranks the 1,356 companies Nathan Latka has interviewed by revenue.

$0
$100M
$200M
$0
–
$227M
20092010–232024
ReportedFounded 2009 at $0; every reading has its own bar
As ofRevenueSource
Dec 2024$227M–

– source not recorded

AppDirect valuation

AppDirect is privately held, so there is no AppDirect stock to buy. Investors valued it at $1.5B in its September 2020 Private Equity round.

AppDirect funding rounds & investors

AppDirect has raised $430.8M across seven rounds since 2011. The latest was a $185M Private Equity round in September 2020.

DateRoundRaisedValuationSource
Sep 2020Private Equity$185M$1.5B–
Oct 2015Series E$140M––
Feb 2015Series D$50M––
Apr 2014Series C$35M––
Sep 2013Series B$9M––
Jul 2012Series A$8.5M––
Apr 2011Seed$3.3M–Company Website
Total raised$430.8M

Interviews with Daniel Saks

Nathan Latka has interviewed AppDirect once, speaking with Daniel Saks. Each figure links to the second it was said.

Watch: How AppDirect Raised $245M and Grew to About 650 People With Millions of Paid Business Users (Interview with Co-Founder Daniel Saks)

Daniel Saks, Co-Founder, President and Co-CEO

How AppDirect Raised $245M and Grew to About 650 People With Millions of Paid Business Users (Interview with Co-Founder Daniel Saks)

Read the interviewWatch

Growth tactics they described: Value-Added ResellersWatch at 3:45

AppDirect competitors

AppDirect competes most directly with Zomentum.

CompanyRevenueFundingEmployeesCustomersFounded
AppDirect$227M$430.8M1,0981M2009
Zomentum$4.7M$17.1M1152.8K2018

#2 of 75 B2B Marketplaces companies by revenue · category median $1.3M · See the ranking

AppDirect CEO, founders & employees

Nicolas Desmarais founded AppDirect in 2009 with Daniel Saks and runs it as CEO. AppDirect has 1,098 employees (November 2025, LinkedIn), up from 1,039 a year earlier.

Also at AppDirectLinda Walsh, Christopher Arsenault, Aishwarya Vaidyanathan, Preeti Kapri, Rishabh Agarwal, Harshal Bagul, Kammryn Dancy, Patricia Alejandra Tissera, Elizabeth Ningxuan Chen, Mayur Choudhari, Neha Papat, Arun Bhatt, Susan Kubek, Anshul Talreja, Agustín Yanuchausky, Asmita V. Gupta, Manish Acharya, Shweta Singh, Ashish Saini, Jaya Bisht, Harshit Agrawal, Gaurav Bhatnagar, Joseph Williamson, Shreya Pandey, Guido Rizzo, Brody Mitchell, Bilal Shaikh, Cesar Méndez, Kannah Geebro, Alpa Umare, Edgar Peralta, Ketan Mulay, Rushikesh Elegaonkar, Siddhart Singhal, Sébastien Lavoie-Courchesne, Karthik N Nair, Yogesh Bhatt, Denise Levy, Robin Lewis, Vanessa Sanchez, Monica Toselli, Daren Yong, Suresh Jambhalkar, Vikram Prasad, Karla Ayala, Rahil P., Peush Patel, Dante Osborn, Gaurang Subnis, Ashley Owca, Elena Rogoz, Anthony Fryar, Harneet Arora, Rohit Mishra, Abinash Mishra, Diksha Sharma, Prathmesh Tamte, Alexandra Majano, Fame Issrani, Sandhya Mohite, Prachiti Jadhav, Stephanie Klein, Amruta Burghate, Nancy Dixon, Cindy Alford, Brian Wynn, Chirag Patel, Elias Khalifeh, Donald Lukinuk, Lintha Mariampillai, Swati Tajanpure, Linsey Covington, Teddy Epiard, Namita Bhatnagar, Erika Butts, Maria Isabel Torres, Oliva Maity, Omkar Sawant, Maria Pagayon, Daniel Leon, Aishwarya Sharma, Vishal Shevale, John Wilson, Megan Holsen, Ninos Ibrahim, Brendan Daly, Yelena Baluyeva, Mavin Kaur, Dhriti Gurudanti, Matt Sanders, Brittany Hruda, Jack D. Cullinan, Bryan Reynolds, Aneet Kaur Sachdeva, David Zeidan

0
500
1,000
557
526
608
1,165
1,096
987
1,039
1,098
20182019202020212022202320242025
ReportedOne figure per year; a reported figure wins over an estimate
All 12 headcount readings, with sources
As ofEmployeesSource
Nov 20251,098LinkedIn
Oct 20241,039LinkedIn
Sep 2023987–
Jul 20231,143–
20231,026–
20221,096–
Aug 20211,165–
Dec 2020608–
Jun 2020568–
Dec 2019526–
Dec 2018557–
May 2018650–

AppDirect FAQ

What is AppDirect's revenue?

AppDirect's annual revenue was $227M in December 2024 (source not recorded). No later figure is on record.

What is AppDirect's valuation?

Investors valued AppDirect at $1.5B in its September 2020 Private Equity round.

How much funding has AppDirect raised?

AppDirect has raised $430.8M across seven funding rounds. The latest was a $185M Private Equity round in September 2020.

Is AppDirect publicly traded?

No. AppDirect is a private company, so its shares aren't traded on a stock exchange.

How many employees does AppDirect have?

AppDirect has 1,098 employees as of November 2025, according to LinkedIn.

Who is the CEO of AppDirect?

Nicolas Desmarais is the CEO of AppDirect and co-founded the company in 2009.

Who founded AppDirect?

Daniel Saks and Nicolas Desmarais founded AppDirect in 2009.

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How this page is sourced

3 said on camera · 3 from public sources. Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice. The Latka List ranks the private, operating companies Nathan Latka has interviewed by the latest revenue figure on each profile, reported or estimated; equal figures share a rank.

Updated Oct 29, 2026Data disclaimerReport a correctionClaim this profile