Other Collaboration SoftwareSan Francisco, CaliforniaFounded 2021
Approveit is a workflow automation and spend approval platform that allows teams to initiate, route, and complete approval requests directly inside Slack, Microsoft Teams, and email.
Approveit has not published its revenue. GetLatka estimates it at about $1.5M a year (October 2024). Approveit is #934 on the Latka Top. The Latka Top ranks the 1,372 companies Nathan Latka has interviewed by revenue.
| As of | Revenue | Source |
|---|---|---|
| Jun 2022 | $120K | – |
| Jan 2023 | $600K | – |
| Oct 2024 | $1.5MEST. | GetLatka estimate |
– source not recorded
Approveit is privately held, so there is no Approveit stock to buy. Investors valued it at $3M in its June 2022 Pre-Seed round.
Approveit has raised $1.2M across two rounds since 2022. The latest was a $1M Raising Now round in January 2023.
| Date | Round | Raised | Valuation | Source |
|---|---|---|---|---|
| Jan 2023 | Raising Now | $1M | – | – |
| Jun 2022 | Pre-Seed | $170K | $3M | Serge Gusev on cameraWatch at 8:58 |
| Total raised | $1.2M |
Nathan Latka has interviewed Approveit once, speaking with Serge Gusev. Each figure links to the second it was said.
Watch: How Approveit Reached 700 Users and 300% Year-Over-Year Growth with Slack-Native Spend Approvals (Interview with CEO Serge Gusev)January 2023 · Serge Gusev, CEO and Co-Founder
Growth tactics they described: App ExchangesWatch at 11:28Organic SEOWatch at 10:51Product Hunt LaunchWatch at 1:47
Approveit competes most directly with Adobe, DocuSign, Pandadoc and GetAccept.
Dmitry Matveev founded Approveit in 2021. Approveit had 20 employees (October 2024, LinkedIn).
| As of | Employees | Source |
|---|---|---|
| Oct 2024 | 20 | |
| 2023 | 7 | Serge Gusev on cameraWatch at 13:51 |
| Nov 2022 | 7 | – |
GetLatka estimates Approveit's revenue at about $1.5M a year (October 2024). The company hasn't published its own figure.
Investors valued Approveit at $3M in its June 2022 Pre-Seed round, as Serge Gusev said on camera.
Approveit has raised $1.2M across two funding rounds. The latest was a $1M Raising Now round in January 2023.
No. Approveit is a private company, so its shares aren't traded on a stock exchange.
Approveit had 20 employees in October 2024, according to LinkedIn.
Dmitry Matveev founded Approveit in 2021.
6 said on camera · 1 from public sources · 1 estimate. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice. The Latka Top ranks the private, operating companies Nathan Latka has interviewed by the latest revenue figure on each profile, reported or estimated; equal figures share a rank.
Updated Oct 5, 2026Data disclaimerReport a correctionClaim this profile
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