Valuation
$2.5B
2024 Revenue
$385.3M
Customers
200K
Funding
$162.1M
YOY
54%
Avg ACV
$1.9K
Team
1.1K
Founded
2017
How Aura CEO Hari Ravichandran grew Aura to $385.3M revenue and 200K customers in 2024.
Aura, previously known as Affinity Solutions. Aura is a financial technology company that provides a range of credit solutions, including loans, credit cards, and credit monitoring services, to consumers in the United States. The company was founded in 2017 and is headquartered in Boston, Massachusetts. Aura aims to provide affordable and responsible credit options to underserved communities, with a focus on improving financial health and well-being.
Last updated
Aura Revenue
In 2024, Aura's revenue reached $385.3M. The company previously reported $250.2M in 2023. Since its launch in 2017, Aura has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | Aura Hit $385.3m revenue in October 2024 |
| 2023 | Aura Hit $250.2m revenue in November 2023 |
| 2023 | Aura Hit $250.2m revenue in November 2023 |
| 2021 | Aura Hit $200m revenue in April 2021 |
| 2017 | Launched with $0 revenue |
Aura Valuation, Funding Rounds
Aura's most recent disclosed valuation is $2.5B.
Aura has raised $162.1M in total funding across 2 rounds, with its most recent round in 2019.
| Year | Round | Amount | Valuation | % Sold |
|---|---|---|---|---|
| 2019 | Funding round | $150M | - | - |
| 2018 | Venture Round | $12.1M | - | - |
Aura Employees & Team Size
Aura employs approximately 1.1K people as of 2026, up from 765 in 2024.
Aura has 1.1K total employees in different roles and functions. They have 200K customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2025 | Reached 1.1K employees (November 2025) |
| 2024 | Reached 765 employees (March 2024) |
| 2023 | Reached 501 employees (November 2023) |
| 2023 | Reached 501 employees (July 2023) |
| 2022 | Reached 469 employees (November 2022) |
| 2021 | Reached 437 employees (November 2021) |
| 2021 | Reached 437 employees (April 2021) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Aura acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about Aura
What is Aura's revenue?
Aura generates $385.3M in revenue.
Who founded Aura?
Aura was founded by Hari Ravichandran.
Who is the CEO of Aura?
The CEO of Aura is Hari Ravichandran.
How much funding does Aura have?
Aura raised $162.1M.
How many employees does Aura have?
Aura has 1.1K employees.
Where is Aura headquarters?
Aura is headquartered in Boston, Massachusetts, United States.
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Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .