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Aura, previously known as Affinity Solutions. Aura is a financial technology company that provides a range of credit solutions, including loans, credit cards, and credit monitoring services, to consumers in the United States. The company was founded in 2017 and is headquartered in Boston, Massachusetts. Aura aims to provide affordable and responsible credit options to underserved communities, with a focus on improving financial health and well-being.
Last updated
In 2024, Aura's revenue reached $385.3M. The company previously reported $250.2M in 2023. Since its launch in 2017, Aura has shown consistent revenue growth.
Aura reached a $1.6B valuation in 2025.
Aura has raised $302.1M in total funding across 3 rounds, most recently a $140M Series G round in 2025.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | - | - | $2.5B | - | |
| 2025 | $140M Series G (equity and debt), initial close Aug 2024, announced Mar 24 2025, led by Ten Eleven Ventures and Madrone Capital |
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Aura serves 200K customers.
Aura employs approximately 1.1K people as of 2026, up from 765 in 2024. It serves 200K customers that rely on its solutions.
Aura generates an estimated $385.3M in annual revenue.
Aura was founded by Hari Ravichandran.
The CEO of Aura is Hari Ravichandran.
Aura raised $302.1M across 3 rounds.
Aura has 1.1K employees.
Aura is headquartered in Boston, Massachusetts, United States.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$1.6B
2024 Revenue
$385.3M(Est.)
Customers
200K
Funding
$302.1M
Avg ACV
$1.9K
Team · 2025
1.1K
Founded
2017
| Year | Milestone | Source |
|---|---|---|
| 2024 | Aura Hit $385.3m revenue in October 2024 | Estimated |
| 2023 | Aura Hit $250.2m revenue in November 2023 | |
| 2023 | Aura Hit $250.2m revenue in November 2023 | Estimated |
| 2021 | Aura Hit $200m revenue in April 2021 | |
| 2017 | Launched with $0 revenue |
| $140M |
| - |
| - |
| aura.com |
| 2025 | Funding round | - | $1.6B | - | aura.com |
| 2021 | M&A Offer | - | $3B | - |
| 2019 | Funding round | $150M | - | - |
| 2018 | Venture Round | $12.1M | - | - |
| Year | Milestone | Source |
|---|---|---|
| 2025 | Reached 1.1K employees (November 2025) | |
| 2025 | Reached 1.1K employees (January 2025) | cbinsights.comEstimated |
| 2024 | Reached 765 employees (March 2024) | |
| 2023 | Reached 501 employees (November 2023) | |
| 2023 | Reached 501 employees (July 2023) | |
| 2022 | Reached 469 employees (November 2022) | |
| 2021 | Reached 437 employees (November 2021) | |
| 2021 | Reached 437 employees (April 2021) |
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