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Valuation

$2.5B

2024 Revenue

$385.3M(Est.)

Customers

200K

Funding

$162.1M

Avg ACV

$1.9K

Team · 2025

1.1K

Founded

2017

How Aura CEO Hari Ravichandran grew to $385.3M revenue and 200K customers in 2024.

Aura, previously known as Affinity Solutions. Aura is a financial technology company that provides a range of credit solutions, including loans, credit cards, and credit monitoring services, to consumers in the United States. The company was founded in 2017 and is headquartered in Boston, Massachusetts. Aura aims to provide affordable and responsible credit options to underserved communities, with a focus on improving financial health and well-being.

Last updated

Aura Revenue

In 2024, Aura's revenue reached $385.3M. The company previously reported $250.2M in 2023. Since its launch in 2017, Aura has shown consistent revenue growth.

Aura Revenue GrowthReported revenue / ARR over time · latest figure estimated$0$100M$200M$300M$400M$500M20172018201920202021202220232024$0$200M$250.2M$385.3MSource: GetLatka.com
YearMilestoneSource
2024Aura Hit $385.3m revenue in October 2024Estimated
2023Aura Hit $250.2m revenue in November 2023
2021Aura Hit $200m revenue in April 2021
2017Launched with $0 revenue

Aura Valuation, Funding Rounds

Aura's most recent disclosed valuation is $2.5B.

Aura has raised $162.1M in total funding across 2 rounds, with its most recent round in 2019.

Aura Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$40M$0.4$80M$0.6$120M$0.8$160M$1$200M201720182019Source: GetLatka.com
YearRoundAmountValuation% SoldSource
2019Funding round$150M--
2018Venture Round$12.1M--

Founder / CEO

Hari Ravichandran

CEO

Hari Ravichandran is listed as CEO at Aura.

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Customers

Aura serves 200K customers.

Aura Employees & Team Size

Aura employs approximately 1.1K people as of 2026, up from 765 in 2024. It serves 200K customers that rely on its solutions.

Aura Team GrowthReported headcount over time02505007501,0001,250201720182019202020212022202320242025001,0991,099Source: GetLatka.com
YearMilestoneSource
2025Reached 1.1K employees (November 2025)
2024Reached 765 employees (March 2024)
2023Reached 501 employees (November 2023)
2023Reached 501 employees (July 2023)
2022Reached 469 employees (November 2022)
2021Reached 437 employees (November 2021)
2021Reached 437 employees (April 2021)

Frequently Asked Questions about Aura

What is Aura's revenue?

Aura generates an estimated $385.3M in annual revenue.

Who founded Aura?

Aura was founded by Hari Ravichandran.

Who is the CEO of Aura?

The CEO of Aura is Hari Ravichandran.

How much funding does Aura have?

Aura raised $162.1M across 2 rounds.

How many employees does Aura have?

Aura has 1.1K employees.

Where is Aura headquarters?

Aura is headquartered in Boston, Massachusetts, United States.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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Aura Revenue 2024: $385.3M Est. ARR, $2.5B Valuation