Valuation · 2025
$1.6B
2024 Revenue
$385.3M(Est.)
Customers
200K
Funding
$302.1M
Avg ACV
$1.9K
Team · 2025
1.1K
Founded
2017
Aura Revenue, Valuation & Funding (2024)
Aura generated an estimated $385.3M in annual revenue in 2024. Source: GetLatka estimate
Aura, previously known as Affinity Solutions. Aura is a financial technology company that provides a range of credit solutions, including loans, credit cards, and credit monitoring services, to consumers in the United States. The company was founded in 2017 and is headquartered in Boston, Massachusetts. Aura aims to provide affordable and responsible credit options to underserved communities, with a focus on improving financial health and well-being.
Last updated
Aura Revenue
In 2024, Aura's revenue reached $385.3M. The company previously reported $250.2M in 2023. Since its launch in 2017, Aura has shown consistent revenue growth.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Aura Hit $385.3m revenue in October 2024 | Estimated |
| 2023 | Aura Hit $250.2m revenue in November 2023 | Not recorded |
| 2021 | Aura Hit $200m revenue in April 2021 | Not recorded |
| 2017 | Launched with $0 revenue |
Aura Valuation, Funding Rounds
Aura reached a $1.6B valuation in 2025, set during its Valuation round.
Aura has raised $302.1M in total funding across 3 rounds, most recently a $140M Series G round in 2025.
Founder / CEO
Customers
Aura serves 200K customers.
Aura Employees & Team Size
Aura employs approximately 1.1K people as of 2026, up from 765 in 2024. It serves 200K customers that rely on its solutions.
| Year | Milestone | Source |
|---|---|---|
| 2025 | Reached 1.1K employees (November 2025) | Not recorded |
| 2025 | Reached 1.1K employees (January 2025) | cbinsights.comEstimated |
| 2024 | Reached 765 employees (March 2024) | Latka Top 250 List |
| 2023 | Reached 501 employees (November 2023) | Not recorded |
| 2023 | Reached 501 employees (July 2023) | Not recorded |
| 2022 | Reached 469 employees (November 2022) | Not recorded |
| 2021 | Reached 437 employees (November 2021) | Not recorded |
| 2021 | Reached 437 employees (April 2021) | Not recorded |
Frequently Asked Questions about Aura
What is Aura's revenue?
As of 2024, Aura generated an estimated $385.3M in annual revenue.
What is Aura's valuation?
As of 2025, Aura was valued at $1.6B.
When was Aura founded?
Aura was founded in 2017.
Who is the CEO of Aura?
The CEO of Aura is Hari Ravichandran.
How much funding does Aura have?
Aura raised $302.1M across 3 rounds.
How many employees does Aura have?
As of 2025, Aura had 1.1K employees.
Where is Aura headquartered?
Aura is headquartered in Boston, Massachusetts, United States.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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