Valuation
$1.6B
2024 Revenue
$385.3M(Est.)
Customers
200K
Funding
$302.1M
Avg ACV
$1.9K
Team · 2025
1.1K
Founded
2017
Aura Revenue, Valuation & Funding (2024)
Aura, previously known as Affinity Solutions. Aura is a financial technology company that provides a range of credit solutions, including loans, credit cards, and credit monitoring services, to consumers in the United States. The company was founded in 2017 and is headquartered in Boston, Massachusetts. Aura aims to provide affordable and responsible credit options to underserved communities, with a focus on improving financial health and well-being.
Last updated
Aura Revenue
In 2024, Aura's revenue reached $385.3M. The company previously reported $250.2M in 2023. Since its launch in 2017, Aura has shown consistent revenue growth.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Aura Hit $385.3m revenue in October 2024 | Estimated |
| 2023 | Aura Hit $250.2m revenue in November 2023 | |
| 2023 | Aura Hit $250.2m revenue in November 2023 | Estimated |
| 2021 | Aura Hit $200m revenue in April 2021 | |
| 2017 | Launched with $0 revenue |
Aura Valuation, Funding Rounds
Aura's most recent disclosed valuation is $1.6B.
Aura has raised $302.1M in total funding across 3 rounds, most recently a $140M $140M Series G (equity and debt), initial close Aug 2024, announced Mar 24 2025, led by Ten Eleven Ventures and Madrone Capital round in 2025.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | $140M Series G (equity and debt), initial close Aug 2024, announced Mar 24 2025, led by Ten Eleven Ventures and Madrone Capital | $140M | - | - | aura.com |
| 2019 | Funding round | $150M | - | - | |
| 2018 | Venture Round | $12.1M | - | - |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
Aura serves 200K customers.
Aura Employees & Team Size
Aura employs approximately 1.1K people as of 2026, up from 765 in 2024. It serves 200K customers that rely on its solutions.
| Year | Milestone | Source |
|---|---|---|
| 2025 | Reached 1.1K employees (November 2025) | |
| 2025 | Reached 1.1K employees (January 2025) | cbinsights.comEstimated |
| 2024 | Reached 765 employees (March 2024) | |
| 2023 | Reached 501 employees (November 2023) | |
| 2023 | Reached 501 employees (July 2023) | |
| 2022 | Reached 469 employees (November 2022) | |
| 2021 | Reached 437 employees (November 2021) | |
| 2021 | Reached 437 employees (April 2021) |
Frequently Asked Questions about Aura
What is Aura's revenue?
Aura generates an estimated $385.3M in annual revenue.
Who founded Aura?
Aura was founded by Hari Ravichandran.
Who is the CEO of Aura?
The CEO of Aura is Hari Ravichandran.
How much funding does Aura have?
Aura raised $302.1M across 3 rounds.
How many employees does Aura have?
Aura has 1.1K employees.
Where is Aura headquarters?
Aura is headquartered in Boston, Massachusetts, United States.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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