Avvo
Seattle, Washington, United States
Valuation · 2018
$650M
2021 Revenue
$13.4M
Customers
300K
Funding
$131M
Avg ACV
$45
Team · 2023
192
Founded
2006
Avvo Revenue, Valuation & Funding (2021)
Avvo generated $13.4M in revenue in 2021.
Provider of an online legal marketplace intended to connect lawyers and consumers. The company's online legal marketplace helps users connect with the right lawyer through industry content, tools and services, as well as offers on-demand legal services that provide professional counsel for a fixed cost, making legal advice faster and easier, enabling clients to access transparent information about attorneys.
Last updated
Avvo Revenue
In 2021, Avvo's revenue reached $13.4M.
| Year | Milestone | Source |
|---|---|---|
| 2021 | Avvo Hit $13.4m revenue in April 2021 | Not recorded |
| 2006 | Launched with $0 revenue |
Avvo Valuation, Funding Rounds
Avvo reached a $650M valuation in 2018, set during its Valuation round.
Avvo has raised $131M in total funding across 5 rounds, with its most recent round in 2015.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2018 | Valuation | - | $650M | - | Not recorded |
| 2015 | Funding round | $71.5M | - | - | Not recorded |
| 2014 | Funding round | $36.5M | - | - | Not recorded |
| 2010 | Funding round | $10M | - | - | Not recorded |
| 2007 | Funding round | $10M | - | - | Not recorded |
| 2006 | Funding round | $3M | - | - | Not recorded |
Founder / CEO
Diana Schulz
CEO
Diana Schulz served as president of Avvo, the Seattle-based online legal marketplace that connects consumers with lawyers, and continued as president of Martindale-Avvo after Internet Brands acquired Avvo in 2018 and merged its legal brands. Earlier in her career she held chief executive roles at Cyber-Rain and IdeaForest.com and worked as a consultant at McKinsey & Company.
Customers
Avvo serves 300K customers.
Avvo Employees & Team Size
Avvo employs approximately 192 people as of 2026, down from 232 in 2021. It serves 300K customers that rely on its solutions.
| Year | Milestone | Source |
|---|---|---|
| 2023 | Reached 192 employees (July 2023) | Not recorded |
| 2021 | Reached 232 employees (April 2021) | Not recorded |
Frequently Asked Questions about Avvo
Who owns Avvo?
Avvo is owned by Internet Brands, which acquired it.
What is Avvo's revenue?
As of 2021, Avvo generated $13.4M in revenue.
Who founded Avvo?
Avvo was founded by Diana Schulz.
When was Avvo founded?
Avvo was founded in 2006.
How much funding does Avvo have?
Avvo raised $131M across 5 rounds.
How many employees does Avvo have?
As of 2023, Avvo had 192 employees.
Where is Avvo headquartered?
Avvo is headquartered in Seattle, Washington, United States.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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