Founder Interview Video
How AwarenessTech Grew from $5M to $20M Revenue and Sold for $35M Using Debt and Acquisitions (Interview with Former CEO Brad Miller)
Chapters
- 0:00Introduction and Welcome
- 0:14What AwarenessTech Does and How Brad Found the Deal
- 1:352010 Acquisition: $5M Revenue, $1M Loss, $6M Purchase Price
- 1:38Subscription Conversion Adds $2M Revenue Overnight
- 3:44Funding the Deal: Equity Split and Bank Debt
- 4:00Dividends Taken Out Over the Years
- 5:06First Acquisition: Parental Control App
- 7:52Second Acquisition: Buying Competitor Veriato for $3.5M
- 11:30Combined Business: $20M Revenue, $6M Cash Flow
- 15:54Post-Sale Decline: Revenue Falls from $20M to $10M
- 16:51PPC Strategy and Cash-Based Management
- 18:56New Owners Miss Bank Payment, Enter Restructuring
- 20:05VC Injects $3M as Business Loses Money
- 20:41Closing Remarks and Audience Applause