Founder Interview Video
How Awareness Technologies Grew to $20M Revenue and $6M Profit Before Its Sale to Private Equity (Brad Miller, SaaS Open 2023)
Chapters
- 0:00Introduction and Brad Miller's Background
- 1:22State of Awareness Technologies After the Sale
- 1:47What Went Wrong Under TZP Ownership
- 3:29The Pay-Per-Click Advertising Model
- 4:44Dividends: From $1M to a $6M Best Year
- 5:55Finding and Buying the Company: The Orphan SaaS Story
- 8:18Financing the Acquisition with Equity and Debt
- 10:15The Prop Tech Acquisition: A New Deal
- 13:58Negotiating Debt Terms: Bank Debt Basics
- 15:54Managing Financial Covenants and the Fixed Charge Ratio
- 17:02Mezzanine Debt: Cost, PIK, and Warrants
- 18:21How Debt on the Books Affected the Exit
- 18:33Why the Bank Lent More to the PE Buyer Than to Brad
- 19:08Audience Q and A and Closing Remarks