How BackinApp CEO Philippe Leclercq grew BackinApp to $440K revenue with a 4 person team in 2025.

« Having users download your app is just the first step. The next step is getting them back into the app and converting them in loyal users. » Working on the retention is essential after the 1st install. Without it, you’ll lost a lot of users after the 1st week ! BackInApp is a French app retargeting technology dedicated to increase your retention and conversion rates. Created in 2016 after 2 years of R&D, Backinapp is present in more than 40 countries and works with companies like : Western Union, Bandai, Just Eat, Rakuten, Sushi Shop... With his predictive campaigns, backinapp allows you to retarget your mobile users with personalized messages accodring to their life cycle to increase your ROI : • Make lost users reinstall the app • Bring back your inactive users into the app. • Increase the use of your app • Make your users move forward in the conversion funnel. • Increase your average basket. Augmenter votre panier moyen et votre LTV • And much more ! Advantages : 100% ROAS Monitoring It’s 100% Plug and Play : Already connected with all media tracking and CRM SDK’s 100% RGPD compliant Allows you to retarget 100% of your user base. How does it work ? 1. Interconnection with your sdk. (We’re already interconnected with all media tracking SDK’s Appsflyer, Adjust, Branch and crm sdk’s (Airship, Batch, etc…). 2. execution of a picture of your user base / datamining analysis goal : define the life cycle of your users to indentify the best target according to your performance goals. 3. Isolation of a part of your user base to analyze the uplift of the campaign. 4. Remarketing of all your users with our predictive campaigns. 5. Monitoring and optimization of the campaign goal : maximize the performance with an roas/roi ( return on ad spend) 6. Analyze the user lifecycle evolution with a second picture of your base.

Last updated Jul 23, 2025