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Top 10 Retargeting Software Companies (November 2026)

As of November 2026, Latka tracks 54 retargeting software companies. They have combined revenues of $683.7M and employ 2.9K people. They have raised $70.8M and serve 25.8K customers combined.

Every company below sells retargeting software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.

What Retargeting Software Companies do

Retargeting software is a category of digital marketing tools designed to help brands reconnect with users who have previously interacted with their products or services but did not convert. By using various forms of digital advertisements, retargeting software employs data on user behavior to display relevant ads, ensuring that potential customers are reminded of the brand as they browse other online platforms. These tools typically offer features such as audience segmentation, multi-channel campaign management, and performance analytics. They allow marketers to create customized ad experiences that target specific segments of users based on their past interactions, such as website visits or abandoned shopping carts. Common buyer personas for retargeting software include marketing directors, digital marketing specialists, and e-commerce professionals who seek to maximize their ad spending efficiency and improve conversion rates.

Companies
54
Revenue
$683.7M
Funding
$70.8M
Employees
2.9K

Filters

Sorting: Highest -> Lowest

Filters

Top Retargeting Software Companies by revenue

Showing 10 of 54 companies ranked by annual revenue.

1RTB House logo
RTB House

Warsaw, Poland

RTB House is a global marketing technology company that provides retargeting and programmatic advertising solutions for online businesses. The company was founded in 2012 and is headquartered in Warsaw, Poland, with offices in more than 30 countries. RTB House's proprietary technology uses deep learning algorithms to analyze user behavior and predict their purchasing intent, enabling businesses to deliver personalized and relevant ads to potential customers. The company's solutions are available for desktop and mobile devices, and its customers include e-commerce companies, travel companies, and other online businesses across a variety of industries. With a focus on innovation and data-driven solutions, RTB House is helping businesses reach their target audiences more effectively and drive better results from their digital advertising efforts.

Revenue
$474.2M
Year founded
2012
Team size
1.2K
2Bigabid logo
Bigabid

Tel Aviv, Tel Aviv, Israel

Bigabid is a technology company led by data scientists and engineers devoted to your app's growth. It offers industry-leading services for user acquisition and retargeting in the mobile advertising sector, focused on performance marketing.

Revenue
$26.5M
Year founded
2016
Team size
106
3Thehotelsnetwork logo
Thehotelsnetwork

Barcelona, Spain

Improve your hotel's profitability with tools that increase direct bookings and bring in new clients. Including price comparison widget, reviews, notifications and retargeting.

Revenue
$24.8M
Customers
3K
Year founded
2015
Funding
$15.6M
Team size
152
4SaleCycle logo
SaleCycle

Gateshead, England, United Kingdom

behavioral marketing company

Revenue
$14.2M
Customers
500
Year founded
2010
Funding
$15.9M
Team size
140
5Instal logo
Instal

Florence, Tuscany, Italy

Established in 2014 as part of the Nana Bianca group, Instal is a madtech company that embraces a wide range of services to support its clients’ entire mobile strategy, from planning to delivery. We support our clients’ branding, acquisition and retargeting needs through a complete set of digital solutions, covering the whole customer journey. We are committed to help marketers reach their business goals, by predicting user behaviour and preferences to provide them with the most relevant, personalized content at all times. For more information please visitus at http://instal.com/

Revenue
$13.2M
Year founded
2014
Team size
120
6Adikteev logo
Adikteev

Paris, Île-de-France, France

At Adikteev, we inspire app users to engage with the apps they know and love. Specializing in user retention, we grow in-app revenue and build user loyalty with custom retargeting and churn prediction campaigns. Today, we work with leading apps such as Bumble, Nike, Twitch, Mattel, TikTok, and EA Games.

Revenue
$12.9M
Year founded
2012
Team size
117
7Socioh logo
Socioh

Portland, Oregon, United States

No more awkwardly cropped images, unattractive white bars, and lack of messaging. Elevate your DPA creatives and performance through on-brand design and smart messaging. Socioh powers stunningly effective DPAs for brands including: Vuori, Skims, Marc Jacobs, Staud, Ted Baker, Ten Thousand, Rackroom, Venroy, UnderArmor, Specialized (Bikes), Brumate, Ever Eden, David’s Tea, Portland Leather, and more. (see examples: https://drive.google.com/drive/u/0/folders/1pH0Zisn6IZqWSW7fSBQDMgdKdsULHGLC). We handle everything—crafting brand-perfect designs and meticulously checking each product in your catalog. Multi-format support: Carousel (1:1 format), Story and Reels placement (9:16), and PLVs (product level videos). A/B test up to 20 creative variants simultaneously without losing campaign learnings. ------ “BEST support we have seen. Socioh is a must for every merchant who is looking to increase the ROAS of their dynamic ads.” - Simon Touzin Founder, boutique 1861 ------ "Socioh’s product has greatly elevated our social remarketing capabilities and results, directly leading to increased performance and conversions." - Will Antes Marketing Manager, Specialized Bikes

Revenue
$11.7M
Year founded
2013
Team size
106
8UpSellit logo
UpSellit

Greater Los Angeles Area, California, United States

Leading conversion optimization, email marketing, and cart abandonment technology partner. Empowering the internet’s biggest brands to transform first-time visitors into lifelong, loyal customers. Headquartered in Los Angeles and London, we prioritize data and A/B testing to convert your website traffic. We can work through your affiliate program as an extension of your digital marketing team to expand your ecommerce potential. Email [email protected] or visit www.upsellit.com to get a free website analysis or to speak to our team.

Revenue
$9.1M
Year founded
2005
Team size
83
9AgentLocator logo
AgentLocator

Mississauga, Ontario, Canada

AgentLocator is a business catered explicitly to the needs of real estate agents in Canada and the USA. We assist real estate agents in expanding their client base by giving them the tools they need to convert visitors to leads. Our LeadGen formula has helped dozens of our clients to gain the necessary exposure to boost their businesses. Whether you opt for a template, semi-custom or custom website, we make sure that your website gets enough visitors by employing marketing strategies such as tag marketing and PPC campaigns. Tag marketing increases your chances of repeat visits by showing your ads/banners on the computers/devices of your website visitors even when they are browsing through other sites. PPC ads make it easier for potential clients to find you by ranking you higher in search engines. As a Google Premier Partner, our Google certified experienced team will make sure that the campaigns are properly maintained and managed, a task that requires constant engagement and commitment. The best about PPC ads is that you can target any city, the wider community, a specific neighborhood or even particular buildings, and as an AgentLocator client, you don't even have to pay for the PPC setup fees. Our full-scale marketing strategy also includes content writing services/blogging to further increase website traffic by keeping your website fresh, active and relevant. Realtors working with AgentLocator can count on significantly higher lead conversion rates as well as many benefits given that we are Google Partners. Want to test our user-friendly and highly customizable CRM? Schedule a Demo at http://www.agentlocator.ca/.

Revenue
$8M
Year founded
2011
Team size
73
10Fanplayr logo
Fanplayr

Menlo Park, California, United States

Provider of a data analytics platform designed to offer real-time customer insights to transform eCommerce marketing. The company's platform uses analytic insight and targeting capabilities, enabling businesses to develop engaging campaigns that have demonstrated a meaningful lift to the conversion rate and a profound bottom-line impact.

Revenue
$6.3M
Year founded
2011
Funding
$8.5M
Team size
48

Frequently asked questions about Retargeting Software Companies

How many retargeting software companies are there?

Latka tracks 54 retargeting software companies with reported revenue. Together they generate $683.7M in annual revenue and employ 2.9K people.

Which retargeting software company is the largest?

RTB House is the largest, with $474.2M in annual revenue, founded in 2012.

How much revenue does a typical retargeting software company make?

The average retargeting software company in this list makes $12.7M a year, across 54 companies with reported revenue. They serve 25.8K customers combined.

Who are the leading Retargeting software vendors?

Ranked by annual revenue, the leaders are RTB House, Bigabid, Thehotelsnetwork, SaleCycle and Instal.

How much funding have retargeting software companies raised?

The 54 retargeting software companies tracked here have raised $70.8M in disclosed funding between them.

Related Digital Advertising Platforms categories

Inclusion Criteria

- The product must facilitate the display of targeted ads based on users' previous interactions with the brand. - Must provide tools for audience segmentation to tailor marketing messages to specific groups. - Should support multi-channel advertising across platforms such as social media, display networks, and email. - Must include performance tracking and analytics features to measure campaign effectiveness. - Not just a basic ad-serving tool; must also offer advanced targeting capabilities like dynamic retargeting and cross-device tracking.