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Top 296 Conversion Rate Optimization Tools SaaS Companies in May 2026

As of May 2026, there are 296 SaaS companies in Conversion Rate Optimization Tools. They have combined revenues of $1.9B and employ 10.4K people. They have raised $895.4M and serve 2M customers combined.

Conversion Rate Optimization (CRO) Tools are specialized software solutions designed to improve the effectiveness of websites, applications, and digital marketing campaigns by increasing the percentage of users who take desired actions, such as making a purchase or signing up for a newsletter. These tools utilize various techniques including A/B testing, user behavior analysis, and data-driven insights to help organizations understand how visitors interact with their platforms. Typical features of CRO tools include A/B testing capabilities, heatmaps, form analytics, funnel analysis, and user feedback mechanisms. By leveraging these features, organizations can make informed adjustments to their websites or marketing materials, ultimately leading to improved conversion rates. Common buyer personas for such tools include digital marketers, e-commerce managers, and product managers who aim to enhance user engagement and drive sales growth.

Companies
296
Revenue
$1.9B
Funding
$895.4M
Employees
10.4K

Filters

Sorting: Highest -> Lowest

Filters

Top Conversion Rate Optimization Tools Companies

Showing 10 of 296 companies ranked by annual revenue.

1
Clickfunnels

Eagle, Idaho, United States

ClickFunnels is a popular software platform that helps businesses create sales funnels and marketing campaigns online.

Revenue
$265.3M
Customers
150K
Year founded
2013
Funding
$1M
Team size
492
Growth
-
2
Wunderkind

New York, New York, United States

Wunderkind (formerly BounceX) is a software company that provides a behavioral marketing platform for ecommerce businesses. Wunderkind's platform enables ecommerce businesses to personalize their marketing and advertising campaigns based on the behavior and interests of their website visitors. The platform uses machine learning algorithms to analyze visitor data and identify the most effective marketing messages and channels. Wunderkind's products are used by a variety of ecommerce businesses, from small retailers to large brands, to improve their customer engagement and conversion rates.

Revenue
$204.7M
Customers
1K
Year founded
2010
Funding
$151.9M
Team size
616
Growth
49.27%
3
Vwo

Pitampura, Delhi, India

website optimization and conversion rate optimization platform

Revenue
$64M
Customers
5K
Year founded
2009
Funding
-
Team size
364
Growth
59.89%
4
Popmenu

United States

Popmenu is a SaaS company that helps restaurants turn their menu into a customer conversion engine.

Revenue
$59.2M
Customers
5K
Year founded
2016
Funding
$87.2M
Team size
251
Growth
-
5
FlexiFunnels

Hinjewadi, Pune, India

FlexiFunnels is your all-in-one super advanced & highly secured Funnel Builder. Lighting Fast Pages, Super Secured Course LMS with OTT-level video Piracy Protection & Video Streaming, High Converting Checkout Pages, Detailed Reporting Dashboard, Advanced Conversion Analytics, DDOS Protected Pages, 300+ Landing Page Templates, Payment Gateway & Autoresponder Integration, Bump offers, Coupon feature, Sales Funnels, Cart abandon Recovery, Pop-ups, Advanced Page Styling, Webhooks... You get a lot of features inside FlexiFunnels to create high-converting leads & sales funnels for your business. You can also work with clients. We also have live chat support to help you whenever you get stuck. Plus, you will get 3 complimentary 1 on 1 calls to get started easily. Overall, we have created FlexiFunnels to give you a WOW level experience. It's not yet another funnel builder. Our security, speed & customer service is next level. You need to use FlexiFunnels to experience the difference. ✅ Build Websites, Sales Funnels & Courses Without Coding. Simple Drag & Drop ✅ Lighting Fast Pages, Highly Secured Course LMS, Exceptional Customer Service ✅ 99% Five Star Rating on Trustpilot (1000+ Reviews)

Revenue
$58M
Customers
-
Year founded
-
Funding
-
Team size
527
Growth
-
6
Blobr

Paris, France

Stop wasting your Ad budget. Stay in control. Blobr’s AI screens your ad campaigns, ad copies and e-commerce store to find and report optimisations that could save you money.

Revenue
$54M
Customers
-
Year founded
2020
Funding
-
Team size
18
Growth
-
7
Salecycle

Gateshead, England, United Kingdom

behavioral marketing company

Revenue
$53.5M
Customers
500
Year founded
2010
Funding
$15.9M
Team size
140
Growth
47.72%
8
Shoplazza

China

Provider of complete SaaS products and big data services intended to serve the cross-border e-commerce brands. The company's services are offered by using leading technology to efficiently complete the construction of the basic platform for brands and effectively improve the conversion of sales data, enabling clients to attract customers and grow in terms of revenue.

Revenue
$52.5M
Customers
-
Year founded
2017
Funding
$10M
Team size
194
Growth
77.19%
9
Unbounce

Vancouver, British Columbia, Canada

landing page and conversion marketing platform

Revenue
$50.9M
Customers
14K
Year founded
2009
Funding
$40M
Team size
144
Growth
52.99%
10
Wingify

Delhi, Delhi, India

website optimization and conversion rate optimization tools

Revenue
$50.5M
Customers
3.7K
Year founded
2010
Funding
$200M
Team size
459
Growth
-

Inclusion Criteria

- The product must provide A/B testing functionality for evaluating different versions of web pages or elements. - The tool must include user behavior analytics to track how visitors navigate websites. - It should offer heatmap features to visualize areas of user engagement on a webpage. - The software must facilitate form conversion tracking to analyze form submissions and drop-off rates. - It must have capabilities for gathering user feedback, such as surveys or polls. - Not just focused on one feature; must provide a comprehensive suite of tools for optimizing conversion as a whole.

Conversion Rate Optimization Tools SaaS Companies | GetLatka