Founder Interview Video
How Badger Maps Reached $6M ARR with 4,000 Customers Fully Bootstrapped (Interview with CEO Steve Benson)
Chapters
- 0:00Introduction and Company Overview
- 1:11Order of Operations: SaaS, Podcast, University
- 1:58Why Steve Launched the Outside Sales Talk Podcast
- 2:00Advice for SaaS Founders on Niche Podcasting
- 3:29Revenue History and Where Badger Maps Stands Today
- 3:50Bootstrapping and Debt Financing Strategy
- 9:27COVID Impact and the 8% Revenue Decline in 2020
- 11:55Field Sales vs Field Service Use Cases
- 13:59CRM Integrations and Salesforce as Top Lead Source
- 15:27Paying Customers, Seats, and ARPU Breakdown
- 15:55Demos, Trials, and the Sales Team Structure
- 17:05Growth Rate and Business Predictability
- 18:20Founder Path Debt Financing Experience
- 21:10Famous Five: Books, Tools, and Life Lessons
- 23:03Closing Summary and Wrap-Up